# Kid-Focused Flavored Waters The RETHINK Kids Boxed Water Line Contains No Added Sugar By Michael Hemsworth | Published 2017-07-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/boxed-water References: [preparedfoods](http://www.preparedfoods.com/articles/120072-rethink-kids-water) It's no secret that kids can't get enough of sugar sodas and juices which are quite unhealthy given the high content of sweeteners, so the RETHINK Kids Boxed Water Line is intended to offer a healthier option. The water drinks are completely sugar-free and have no sodium or calories in order to offer kids a healthier drink to bring with them in their lunch or to grab in place of a traditional juice or soda. The RETHINK Kids Boxed Water Line has three flavor options including Purified Water, Organic Apple Water and Organic Berry Water with the two fruit varieties [USDA](https://www.trendhunter.com/trends/zero-sugar-soda) Certified Organic. The drink line is set to launch in [Target](https://www.trendhunter.com/trends/zerog-added-sugar-drinks) and [CVS](https://www.trendhunter.com/trends/accessible-luxury-diapers) stores nationwide soon. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 65% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Healthy Kids Beverages:** There is an opportunity for companies to create and market more healthy beverages specifically targeted towards kids. - **Organic Flavored Waters:** Organic flavored waters offer a healthier alternative to traditional sugary drinks. - **Low-calorie Kids Drinks:** There is a growing demand for low-calorie beverages for kids that contain no sugar or sodium. ### Where This Applies - **Beverage Industry:** The beverage industry can expand their product line to include healthier alternatives to traditional sugary drinks, particularly for kids. - **Organic Food Industry:** The organic food industry can expand their offerings to include organic flavored waters for kids, as there is a growing demand for organic products. - **Retail Industry:** Retailers like Target and CVS have the opportunity to stock and promote healthier beverage options for kids in their stores. ## Related on Trend Hunter - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Modern Kid-Focused Drinks](https://www.trendhunter.com/trends/soda-for-kids.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Hydrating Kid-Friendly Cactus Waters](https://www.trendhunter.com/trends/caliwater-kids-pouches.md) - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [No-Sugar-Added Juice Boxes](https://www.trendhunter.com/trends/uncle-matts-organic.md) - [Kid-Friendly Bubbly Beverages](https://www.trendhunter.com/trends/sparkling-juice-drink.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md)