# Carton-Packaged Watermelon Waters Boxed Water Watermelon Offers a Splash of Summery Flavor By Michael Hemsworth | Published 2023-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boxed-water-watermelon References: [bevnet](https://www.bevnet.com/news/2023/boxed-water-is-better-drops-new-watermelon-flavor) & [boxedwaterisbetter](https://boxedwaterisbetter.com/pages/flavors)  Boxed [Water](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon) Watermelon is the newest flavor being added to the brand's product portfolio to provide consumers with a tasty way to satisfy their thirst this summer. The new product is available for purchase online and boasts the brand's signature 100% purified drinking water with the [natural flavor of watermelon](https://www.trendhunter.com/trends/slice-watermelon), which isn't too overpowering or cloying. The refreshment comes in a [plant-based carton packaging](https://www.trendhunter.com/trends/juicy-water) and has no artificial sweeteners in the mix to position it perfectly for health-conscious consumers. Chief Revenue Officer Rob Koenen commented on the inspiration behind Boxed Water Watermelon saying, "All of our flavors have been well received – even completely selling out when we first launched – so we wanted to make sure to offer the perfect option for summer. And it really doesn’t get better than watermelon and pure, planet-pleasing hydration.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 57% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Packaging:** The use of plant-based carton packaging in Boxed Water's newest product demonstrates the potential for disruptive innovation in the sustainability and eco-friendly packaging industries. - **Natural Fruit Flavors:** The popularity of Boxed Water Watermelon and other fruit-flavored beverages showcases the potential for disruptive innovation in the natural flavoring industry. - **Healthy Hydration:** The absence of artificial sweeteners in Boxed Water's newest product highlights the potential for disruptive innovation in the health-conscious beverage industry. ### Industries Being Reshaped - **Sustainability Packaging:** Boxed Water's use of plant-based carton packaging suggests disruptive innovation opportunities in the eco-friendly packaging industry. - **Beverage:** Boxed Water Watermelon and other fruit-flavored beverages demonstrate the potential for disruptive innovation in the natural fruit flavors industry. - **Health and Wellness:** Boxed Water's newest product appeals to health-conscious consumers, indicating disruptive innovation opportunities in the healthy hydration industry. ## Related on Trend Hunter - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Watermelon-Flavored Sparkling Waters](https://www.trendhunter.com/trends/watermelonbubly.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Premium Watermelon-Flavored Kombuchas](https://www.trendhunter.com/trends/momo-watermelon-kombucha.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Summer-Themed Sparkling Soda Flavors](https://www.trendhunter.com/trends/aqua-libra-watermelon-strawberry.md)