# Premium Boxed Pillows Bed-in-Box Brand tulo is Launching Boxed Pillows in Three Comfort Levels By Laura McQuarrie | Published 2018-06-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/boxed-pillows References: [prnewswire](https://www.prnewswire.com/news-releases/tulo-introduces-high-quality-comfort-based-pillows-300660474.html) & [tulo](http://www.tulo.com/shop/tulo/TU1218.html?gclid=CjwKCAjwopTYBRAzEiwAnU4kb1uchEO79AvNwM3QvEB27h367uY_4ljhSVd7SglESYlGqMrvPRGoLhoCaQkQAvD_BwE) Over the last few years, new life has been breathed into the stagnant mattress industry, most notably with bed-in-box packaging systems that are easily delivered—tulo is a bed-in-box brand that has been part of this movement and it is now introducing a trio of boxed pillows. When it comes to shopping for pillows, consumers most often see the bedding product wrapped in plastic, but tulo is introducing a space-saving alternative. The pillows in boxes are being introduced in [three comfort levels](https://www.trendhunter.com/trends/comforting-pillow)—soft, medium and firm—to suit one's sleep preferences. These innovative pillows combine a high-density titanium-infused foam with an AquaCool material to [regulate temperature](https://www.trendhunter.com/trends/pod-pillow-cover), catering to those who like to sleep on their side, back or stomach. Since many bed-in-box brands now favor direct-to-consumer models, sensible packaging designs are required for easy storage and shipping. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Bed-in-box Packaging Systems:** Opportunities for innovative packaging solutions that offer convenience and space-saving benefits for the mattress industry. - **Customized Comfort Pillows:** Potential for personalized pillow options that cater to individual sleep preferences and utilize advanced materials for temperature regulation. - **Direct-to-consumer Models:** Growth opportunities for brands to adopt direct-to-consumer models and develop efficient packaging designs for easy storage and shipping. ### Where This Applies - **Mattress Industry:** Innovative packaging solutions and customized pillows can disrupt the traditional mattress industry, offering a new level of convenience and comfort. - **Bedding and Home Decor Retail:** Opportunities for retailers to offer unique and personalized pillow options that enhance the shopping experience and cater to individual sleep preferences. - **E-commerce and Shipping:** With the rise of direct-to-consumer models, the e-commerce and shipping industry can benefit from developing efficient packaging designs and streamlining delivery processes. ## Related on Trend Hunter - [Sleep-Enhancing Gel Fiber Pillows](https://www.trendhunter.com/trends/purple-twincloud.md) - [Revolutionary Pillow Sets](https://www.trendhunter.com/trends/ailigner-pillow-app-set-is-a-novelty.md) - [Noodle-Shaped Foam Pillows](https://www.trendhunter.com/trends/adjustable-memory-foam-pillow.md) - [Fully Adjustable Pillows](https://www.trendhunter.com/trends/modular-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Packable Camp Pillows](https://www.trendhunter.com/trends/packable-camp-pillow.md) - [Comfort-Focused Soft Cervical Pillows](https://www.trendhunter.com/trends/osteo.md) - [Cooling Eucalyptus Pillows](https://www.trendhunter.com/trends/eucalyptus-pillow.md) - [Hybrid Thermoregulation Pillows](https://www.trendhunter.com/trends/stack-pillow.md)