# Boxed Heads Clearasil Face Wash Wants to Give You 'Free Clear Skin' By Vincent Salera | Published 2009-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boxed-heads-clearasil-face-wash-ad-showcases-its-skin References: [coloribus](http://www.coloribus.com/paedia/prints/2009/03/16/292302/) It seems Clearasil products work so well to remove acne and oily skin, that in order to keep it looking that way, you need to wear a plexi glass box on your head. The girl in this ad is very pretty, but I am quite sure she will have trouble getting dates, unless she can find a guy into “look, but don’t touch." This very strange ad was created by advertising agency Agency EURO RSCG KUALA LUMPUR with creative direction by Case Denadayalan and Hital Pandya. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Reality in Advertising:** Disruptive innovation opportunity: Creating immersive and interactive advertisements using virtual reality technology to engage consumers in a unique way. - **Targeted Skincare Solutions:** Disruptive innovation opportunity: Developing personalized skincare products that cater to specific skin concerns, such as acne and oily skin, to provide effective and tailored solutions for consumers. - **Digital Marketing Campaigns:** Disruptive innovation opportunity: Utilizing innovative digital marketing strategies, such as social media influencer partnerships and interactive content, to reach and engage a wider audience. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity: Implementing creative and unconventional advertising techniques to capture consumer attention and drive brand awareness. - **Skincare and Beauty:** Disruptive innovation opportunity: Introducing advanced skincare formulations and technologies to address specific skin concerns and revolutionize the beauty industry. - **Technology and E-commerce:** Disruptive innovation opportunity: Integrating virtual reality and digital tools into e-commerce platforms to enhance the online shopping experience and attract tech-savvy consumers. ## Related on Trend Hunter - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Celebrative Skincare Packaging](https://www.trendhunter.com/trends/oxy-acne-care-brand.md) - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Acne-Fighting Mini-Games](https://www.trendhunter.com/trends/level-up-lobby.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Creator-Led Skincare Ads](https://www.trendhunter.com/trends/byoma-shorttime-show.md) - [Blemish-Fighting Skin Duos](https://www.trendhunter.com/trends/revance.md)