# Flavored Water Cartons Boxed Water Is Better Now Makes Naturally & Subtly Flavored Varieties By Laura McQuarrie | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boxed-flavored-water References: [prnewswire](https://www.prnewswire.com/news-releases/boxed-water-is-better-launches-four-new-flavors-responding-to-mounting-consumer-demand-301192687.html) & [boxedwaterisbetter](https://boxedwaterisbetter.com/) Boxed Water Is Better is expanding its range of sustainable alternatives to plastic bottles and aluminum cans with four freshly [flavored water varieties](https://www.trendhunter.com/trends/winter-variety-pack): Lemon, Blackberry, Cucumber and Grapefruit. The refreshing beverages undergo an eight-step purification process to provide a crisp and clean taste, now with the brightness of [gentle fruit flavors](https://www.trendhunter.com/trends/hydration-drink-flavors). Each new packaging design shows off the vibrant color of the incorporated fruit flavor and as ever, the [plant-based packaging](https://www.trendhunter.com/trends/unsweetened-soft-drinks) is easy to recycle to minimize waste. As Boxed Water CMO, Robert Koenen, says: "Our flavor launch comes at an exciting time – when consumers are looking for healthy, tasty and eco- friendly options to kick off 2021 and support a better planet. While everyone is talking about the 'new normal' we are working towards a 're-newed normal'." Image Credit: Boxed Water Is Better ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Water:** Boxed Water Is Better expands its sustainable alternatives to plastic bottles with natural and subtly flavored varieties, creating potential opportunities for the flavored water industry. - **Eco-friendly Packaging:** Boxed Water Is Better offers plant-based packaging that is easy to recycle, presenting potential opportunities for sustainable packaging innovation. - **Healthy Beverages:** Boxed Water Is Better's new flavored water varieties meet consumers' demand for healthy, tasty and eco-friendly options, creating potential opportunities for the healthy beverages market. ### Sectors Adopting This - **Beverage:** Boxed Water Is Better's expansion into flavored water varieties shows potential opportunities for the beverage industry to expand into eco-friendly and healthy alternatives. - **Packaging:** Boxed Water Is Better presents potential opportunities for sustainable packaging innovation with their plant-based and easy-to-recycle packaging. - **Environmental Conservation:** Boxed Water Is Better's eco-friendly and sustainable products present potential opportunities for the environmental conservation industry to create more sustainable solutions for everyday use. ## Related on Trend Hunter - [Blueberry-Flavored Lemon Waters](https://www.trendhunter.com/trends/water-brand-lemon-perfect.md) - [Citrus-Powered Hydration Drinks](https://www.trendhunter.com/trends/hydrating-lemon-water.md) - [Flavorful Summer-Forward Waters](https://www.trendhunter.com/trends/summer-classics-variety-pack.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Heavy Metal Sparkling Waters](https://www.trendhunter.com/trends/flavored-sparkling-waters.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md)