# Box-Shaped Donut Kiosks The New Krispy Kreme Stores are Designed to Look Like a Box of Donuts By Katherine Pendrill | Published 2016-06-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/box-of-donuts References: [brandeating](http://www.brandeating.com/2016/06/new-krispy-kreme-store-looks-like-giant-box-of-donuts.html) & [krispykreme](http://www.krispykreme.co.uk/store-locator) [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-x-hulu) recently made headlines for its creative new shopping mall kiosks, each of which is shaped like a box of donuts. With many brands deviating from the traditional retail model, these unconventional kiosks demonstrate a clever way for companies to catch the eye of consumers. The new [Krispy Kreme kiosks](https://www.trendhunter.com/trends/krispy-kreme-menu) were recently installed in a number of shopping malls throughout the UK. Unlike traditional food stalls, each of the new Krispy Kreme stores are designed to resemble a giant box of donuts. The back of the stall in shaped like the lid of the box and wraps around in the front to create a counter space. Additionally, the middle of the box is fitted with a display case that reveals the tasty donuts available for purchase. For those who have always dreamed of stepping inside a box of donuts, these clever kiosks provide the perfect opportunity. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Box-shape Retail Stores:** Retail stores that are designed to resemble an oversized box of their product provide a clever way for companies to catch the eye of consumers. - **Unconventional Retail Models:** As more brands deviate from the traditional retail model, there is an opportunity to explore non-traditional and creative designs for retail spaces. - **Experiential Marketing in Retail:** Creating unique and immersive experiences for customers, like stepping into a giant box of donuts, can be a disruptive innovation opportunity in the retail industry. ### Where This Applies - **Retail Industry:** Retail companies can explore the use of creative and unconventional designs for their retail spaces to attract more customers. - **Food Industry:** Food companies have an opportunity to create immersive experiences for their customers and explore incorporating experiential marketing in their retail spaces. - **Marketing Industry:** Marketing agencies can help brands develop unique and immersive experiences for their customers to drive consumer engagement and brand recognition. ## Related on Trend Hunter - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Cinema-Inspired Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-hulu.md) - [Cookie Crumb Donut Holes](https://www.trendhunter.com/trends/donut-dots.md) - [DIY Holiday Donut Kits](https://www.trendhunter.com/trends/christmas-creations-kit.md) - [Seasonal Show-Stopping Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-merry-and-bright.md) - [Mini Pie-Inspired Donuts](https://www.trendhunter.com/trends/mini-pie-doughnuts.md) - [Biscoff-Flavored Donut Collections](https://www.trendhunter.com/trends/biscoff-donuts.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md)