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# Crayon-Inspired Eyeshadow Palettes
The 'Box of Crayons iShadow Palette' Features 18 Shades

By Riley von Niessen | Published 2018-01-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/box-of-crayons
References: [popsugar](https://www.popsugar.com/beauty/Crayon-Case-Box-Crayons-Eye-Shadow-Palette-Swatches-44530700) & [instagram](https://www.instagram.com/thecrayoncase/?utm_source=ig_embed)

Those who are looking for a diverse range of colors that are sure to make any eye look pop are likely to appreciate the new 'Box of Crayons iShadow Palette' that recently reached viral status.

The impressive palette contains [18 different shades](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty), which are made to reflect all of the colors one would find in a typical [box of crayons](https://www.trendhunter.com/trends/retired-crayon-colors), with everything from [bright yellow and lime green](https://www.trendhunter.com/trends/clinique-x-crayola), to silver and gold included. Although vivid shades of blue, purple, pink and red seem to take over the majority of the palette, there's browns, oranges, and a black and white too, which help to subdue them.

The shades are highly pigmented and offer opaque coverage, meaning that a little goes a long way.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 30% | Activity: 51% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Colorful Eyeshadow Palettes:** The trend for colorful eyeshadow palettes that draw inspiration from everyday objects or themes provides an opportunity for businesses to explore creative and unique product designs.
- **Highly-pigmented Makeup:** The trend for highly-pigmented makeup products provides an opportunity for businesses to create intense and long-lasting products that cater to consumers who prefer bold and dramatic looks.
- **Viral Marketing Campaigns:** The trend for viral marketing campaigns that leverage social media platforms to increase brand awareness and engagement provides an opportunity for businesses to reach a wider audience and generate buzz around their products.

### Industries Being Reshaped

- **Cosmetics:** The cosmetics industry can take advantage of the colorful eyeshadow palette trend by designing innovative and playful makeup products that cater to a wide range of skin tones and preferences.
- **Beauty Influencers:** Beauty influencers and content creators can leverage the highly-pigmented makeup trend by showcasing bold and creative looks that inspire their followers to try new products and experiment with different makeup styles.
- **Social Media Marketing:** Brands and marketers can capitalize on the viral marketing campaign trend by creating shareable and engaging content that resonates with their target audience and encourages them to interact with the brand.

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