# Cat Meme Kitty Litters Scoop Away Partnered with Lil BUB on a Special Box of Cat Litter By Laura McQuarrie | Published 2019-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/box-of-cat-litter References: [prnewswire](https://www.prnewswire.com/news-releases/scoop-away-partners-with-lil-bub-to-spread-positivity-acceptance-and-love-for-special-needs-pets-300822646.html) & [scoopaway](https://www.scoopaway.com/) Scoop Away teamed up with Internet sensation Lil BUB to create a special-edition box of [cat litter](https://www.trendhunter.com/trends/petsafe-2) that's branded as "Lil BUB Approved." Lil BUB, a cat born with osteopetrosis, is known for being a "perma-kitten" and the subject of many memes. As such, Lil BUB has millions of followers on social media and helps to raise money for [special needs pets](https://www.trendhunter.com/trends/dr-elseys). With the help of Lil Bub, the Limited Edition Scoop Away Box helps to raise awareness for animal welfare. Scoop Away donated $5,000 to Lil BUB's BIG Fund for the [ASPCA](https://www.trendhunter.com/trends/personality-pics) and the image of the Internet-famous cat will further help to collect funds to help animal organizations and homeless pets with special needs. Image Credit: William Winchester Claytor ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Branded Collaboration with Internet Sensations:** Opportunity for businesses to partner with popular internet influencers to create special-edition products that appeal to their large and dedicated fanbases. - **Social Media Marketing for Philanthropic Causes:** Using the power of social media and popular internet personalities to raise awareness and funds for animal welfare and other charitable organizations. - **Creating a Sense of Exclusivity with Limited Edition Products:** By offering limited edition products, businesses can tap into the consumer desire for unique and exclusive goods, driving interest and sales. ### Sectors Adopting This - **Pet Care:** The pet care industry can capitalize on the popularity of internet sensation cats to create unique and exclusive products that resonate with cat lovers. - **Social Media Marketing:** Businesses in the social media marketing industry can leverage internet influencers and viral sensations to generate brand awareness and engage with their target audience. - **Philanthropy and Nonprofit Organizations:** Nonprofit organizations focused on animal welfare or special needs pets can partner with businesses and internet celebrities to raise funds and increase visibility for their cause. ## Related on Trend Hunter - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Dynamic Cat Litter Boxes](https://www.trendhunter.com/trends/pet-object-litter-box.md) - [UV Crystal Cat Litters](https://www.trendhunter.com/trends/glo-by-boxie.md) - [Functional Litter Accessories](https://www.trendhunter.com/trends/litterlocker-1.md) - [Game-Based Pet Adoption Events](https://www.trendhunter.com/trends/gamebased-pet-adoption-event.md) - [Automatic Cat Litter Boxes](https://www.trendhunter.com/trends/lalahome-real-scooper.md) - [Comfort-Focused Cat Litters](https://www.trendhunter.com/trends/tidy-care-comfort.md) - [AI-Powered Litter Boxes](https://www.trendhunter.com/trends/purobot-ultra.md) - [Automated Self-Sealing Litter Boxes](https://www.trendhunter.com/trends/furbulous-box.md)