# Branded Bacon Boxes Reebok's Box of Bacon is a Nod to Crossfitters on the Paleo Diet By Laura McQuarrie | Published 2014-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/box-of-bacon References: [adeevee](http://www.adeevee.com/2014/07/reebok-crossfit-games-2014-bacon-box-direct-marketing-design/) & [psfk](http://www.psfk.com/2014/07/reebok-crossfit-athletes-bacon-products.html) This [promotional box of bacon](https://www.trendhunter.com/trends/easter-collection-box) is [Reebok's](https://www.trendhunter.com/trends/reebokbranded-supplements) salute to members of the [CrossFit](https://www.trendhunter.com/trends/cross-fit-home-chef) community that follow the popular Paleo diet. Although training and having the right gear is important for preparing for any kind of sports activity, diet is also another huge part of what will separate those who are competing. The Reebok Bacon Box was designed to be shared with those who adhere to the Paleolithic diet, containing meat that's uncured and totally free of nitrates, preservatives, MSG and sweeteners, making it a very clean and pure source of protein. In addition to handing out the boxes to amp up for the 2014 Reebok CrossFit Games, Reebok will also have a food truck at the games with a bacon-centric menu. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Promotional Food Boxes:** Using branded food boxes as a promotional tool to target specific communities with dietary preferences. - **Paleo Diet Products:** Creating products that cater to the needs of individuals following the popular Paleo diet, such as uncured and nitrate-free meat. - **Branded Food Trucks:** Integrating branded food trucks into sports events to provide unique and on-brand food experiences. ### Where This Applies - **Fitness Apparel:** Fitness apparel companies could partner with food brands to create branded food boxes that align with their target audience's dietary preferences. - **Food and Beverage:** Food and beverage companies could create Paleo-friendly products that cater to the growing demand for this type of diet. - **Event Marketing:** Event marketing companies could utilize branded food trucks as a way to engage with event attendees and provide memorable food experiences. ## Related on Trend Hunter - [Bacon Abstaining Competitions](https://www.trendhunter.com/trends/bacoff.md) - [Pre-Cooked Vegan Bacon Snacks](https://www.trendhunter.com/trends/bacon-snack-factory.md) - [Pork-Filled Snack Bars](https://www.trendhunter.com/trends/free-range-pork-bar.md) - [Richly Flavored Bacon Offerings](https://www.trendhunter.com/trends/coleman-introduces.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [Premium Steak Bacon Strips](https://www.trendhunter.com/trends/schamcon-beef-bacon.md) - [Low-Fat Beef Bacon](https://www.trendhunter.com/trends/godshalls.md) - [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md) - [Hot Sauce-Flavored Bacon Strips](https://www.trendhunter.com/trends/hormel-black-label-franks-redhot.md)