# Revived Box Cameras The 'Rolleiflex Instant Kamera' Combines Old-World Design With Modern Features By Rahul Kalvapalle | Published 2018-05-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/box-camera References: [kickstarter](https://www.kickstarter.com/projects/rolleiinstantcamera/rolleiflextm-instant-kamera) & [rollei](https://www.rollei.com/) Box cameras have long been one of the most iconic and instantly recognizable photographic machines around, and now German company Rollei has unveiled a gorgeous new camera, dubbed the Rolleiflex Instant Kamera, that is being positioned as a rejuvenated version of the company's famous twin lens reflex camera from 1927. The revived box camera holds onto the unique aesthetic of old-school box cameras, but includes a range of modern amenities and features that include a glare-proof viewfinder, embedded electric flash and [Fujifilm](https://www.trendhunter.com/trends/instax-evo-cinema) [Instax Mini](https://www.trendhunter.com/trends/instax-mini-link-2) film compatibility. The camera is also designed to be more compact and lightweight than its predecessor. Currently the subject of a crowdfunding campaign over on [Kickstarter](https://www.trendhunter.com/trends/im-back-film), the Rolleiflex Instant Kamera is a fine example of old-world technology aesthetics being combined with modern features. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Revamped Vintage Cameras:** Combining vintage design with modern features presents an opportunity for disruptive innovation in the camera industry. - **Glare-proof Viewfinders:** Incorporating glare-proof viewfinders in camera products could improve user experience and offer a competitive advantage for camera manufacturers. - **Compact Camera Design:** Creating lighter and more compact camera designs presents an opportunity for disruptive innovation in the photography industry. ### Where This Applies - **Photography:** The Rolleiflex Instant Kamera demonstrates how vintage design can be incorporated with modern technology in camera products. - **Crowdfunding:** Crowdfunding platforms like Kickstarter offer an opportunity for new camera products, like the Rolleiflex Instant Kamera, to be brought to market with financial support from consumers. - **Film Photography:** The Rolleiflex Instant Kamera's compatibility with Fujifilm Instax Mini film presents an opportunity for growth in the film photography industry. ## Related on Trend Hunter - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-evo-cinema.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Chunky Retro Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip-instant-camera.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [Retro Instant Polaroid Cameras](https://www.trendhunter.com/trends/instax-sq40.md)