# Feminist Candy Packaging This Fruene Chocolate Box Branding Highlights Inspiring Women in History By Jana Pijak | Published 2015-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/box-branding References: [lovelypackage](http://lovelypackage.com/fruene-chocolate/) & [tanktromso.no](http://www.tanktromso.no/) This Fruene Chocolate box branding celebrates inspiring women in history. The packaging is conceived by [Tank Design Tromso](https://www.trendhunter.com/trends/tank-series), a Norwegian creative studio that drew inspiration from the Freune name, meaning "The Ladies". What started as a Longyearbyen cafe has become the world's northernmost chocolate brand and its packaging is nothing short of striking. Blending vintage graphics with matchbox-inspired containers, Freuene's [chocolate box branding](https://www.trendhunter.com/trends/godiva-brand-identity) is visually bold. Its white boxes are accented with black type and feature three bold colors that are representative of the chocolatier's different flavors. This [feminist branding concept celebrates women](https://www.trendhunter.com/trends/old-mill-goods) who made history in the world of hunting and trapping. Though considered a male-dominated past-time, the hobby is shown to have many female pioneers, most of who are featured on Fruene Chocolate's candy boxes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Feminist Packaging:** Brands can celebrate women's empowerment through packaging inspired by historic achievements. - **Bold Graphics:** Matchbox-inspired containers and vintage graphics are being used by brands to make their products visually striking. - **Gender Equality:** Brands can highlight the accomplishments of women in industries that are traditionally male-dominated to promote gender equality. ### Sectors Adopting This - **Food and Beverage:** Diverse packaging designs in food and beverage industry can capture consumer attention. - **Marketing and Advertising:** Bold graphics and branding can be used to promote various brands and products in marketing and advertising industry. - **Fashion and Apparel:** Gender equality and feminist packaging can be applied to fashion and apparel industry to promote inclusivity and diversity. ## Related on Trend Hunter - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Celebratory Feminist Candy Bars](https://www.trendhunter.com/trends/celebrate-she.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Irish Queen-Inspired Rebranding Initiatives](https://www.trendhunter.com/trends/seattle-chocolate.md) - [Regal Celebratory Chocolate Packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)