# Poised Wine Packaging A Bow-Tie Wine Bottle Assumes a Suave Appearance and Grace in Balance By Amelia Roblin | Published 2015-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bowtie-wine-bottle References: [red-dot.sg](http://www.red-dot.sg/online-exhibition/) & [red-dot.sg](http://www.red-dot.sg/en/online-exhibition/concept/?code=1368&y=2014&c=23&a=0) This bow-tie wine bottle is one of few examples of [unconventionally shaped wine bottles](https://www.trendhunter.com/trends/sculptural-glass-bottles). Most manufacturers are content to use the standard glass vessel, but one designer approached his project with a bit of flair. Largely looking regular, this packaging concept integrates a tiny necktie for appearances and practicality. The dapper glass accessory brings an engaging formality to the Bow Tie Wine Bottles, and it's positioned so that you can still easily place a [label beneath it](https://www.trendhunter.com/trends/wine-stopper-1). Interestingly, this fashionable feature isn't just meant to be seen––it goes to quiet use when you lay your alcohol down for storage. Zhang Jian's bow-tie wine bottle can prop itself steady on this molded knot, preventing it from rolling around and enabling to you more securely stack your cellar collection. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Unconventional Packaging:** Exploring unconventionally shaped packaging approaches for industries that rely on standardized packaging. - **Multi-functional Packaging:** Designing packaging that serves multiple purposes, such as providing a decorative feature while also offering practical benefits like stability during storage. - **Innovative Design:** Incorporating creative and engaging design elements into traditionally static products, like beverage bottles, to add a sense of personality and excitement to the experience. ### Who This Affects Most - **Wine Industry:** The wine industry can benefit from exploring new and interesting packaging that can differentiate their products from competitors and enhance the customer experience. - **Beverage Industry:** In the beverage industry, brands can stand out by incorporating unique and unexpected design elements, like molded knots, into their packaging. - **Luxury Goods Industry:** Luxury goods brands can take inspiration from innovative packaging designs to elevate their products and provide customers with a high-end and memorable experience. ## Related on Trend Hunter - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)