# Homemade Gamer Brews 'Bowser Brau' is the Tastiest Beverage in the Mushroom Kingdom By Michael Hines | Published 2010-08-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bowser-brau References: [thatsnerdalicious](http://thatsnerdalicious.com/beer/bowser-brau-italian-stout-and-plumbers-crack-pale-ale/) & [homebrewtalk](http://www.homebrewtalk.com/f46/so-i-asked-my-son-help-me-think-name-158725/) I am hard-pressed to find a better name for a beer than Bowser Brau. This beer was made by home brewer 'Grimster' a.k.a. Gary Harris. If you've ever wanted to drink a [pale ale](https://www.trendhunter.com/trends/big-mango-beer-hug) from the [land of Yoshi and Princess Peach](https://www.trendhunter.com/trends/heinz-kirby-ketchup), here's your chance. Bowser Brau is the perfect example of how something can go viral if it has a clever name. Bowser Brau surely would have fallen by the wayside if it were named anything else. Check out the gallery to see Bowser Brau in all of its glory. I'm feeling thirsty already. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Gamer-inspired Craft Beers:** Opportunity for craft breweries to create beer flavors inspired by popular video games. - **Niche Beverage Marketing:** Marketing opportunity for niche beverage makers to focus on specific fandoms or interests. - **Viral Beverage Naming:** Opportunity for beverage companies to create viral products through clever and unique naming strategies. ### Where This Applies - **Craft Brewing:** Opportunity for craft breweries to expand their product lines and appeal to new target markets. - **Fandom Merchandising:** Opportunity for merchandise companies to expand their product offerings to include fandom-inspired beverages. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create viral marketing campaigns through clever naming and niche targeting strategies. ## Related on Trend Hunter - [Video Game-Branded Root Beers](https://www.trendhunter.com/trends/assassins-creed-shadows.md) - [Video Game-Themed Sauces](https://www.trendhunter.com/trends/truffle-infused-hot-sauces.md) - [Video Game-Themed Canned Coffees](https://www.trendhunter.com/trends/boss-coffee-legend-of-coffees-origin.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Bold Personality-Packed Beers](https://www.trendhunter.com/trends/main-character-energy.md) - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md) - [Richly Flavored Beer Brandys](https://www.trendhunter.com/trends/beer-brandy.md)