# American Whiskey Expansions Irish Brand Kirker Greer Spirits Picked Up Bowsaw American Whiskey By Josh Thompson-Persaud | Published 2021-05-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bowsaw-american-whiskey References: [retailtimes](https://www.retailtimes.co.uk/ocado-now-listing-bowsaw-american-whiskey/) & [kirkergreer](https://kirkergreer.com/bowsaw) Kirker Greer Spirits, an Irish global drinks brand, diversified its portfolio with the partnership with Bowsaw American Whiskey. The Kentucky-based spirits brand features several different kinds of high-ABV drinks including American whiskey, rye, and [bourbon](https://www.trendhunter.com/trends/barrel-strength-bourbon). The flagship product of the brand, Bowsaw American Whiskey, is made with 91% corn, 5% barley, and 4% rye and is aged for 4-5 years for a smooth, rich flavor. Bowsaw American Whiskey boasts a potent ABV of 43%, making it a hard-hitting liquor. It has a unique and dynamic flavor profile that moves from sweet to bitter over time. Bowsaw American Whiskey works well in mixed drinks or as a straight sipping spirit. It appeals especially to consumers pursuing a rich and refined drinking experience. Bowsaw American Whiskey is available for purchase through the UK online retailer [Ocado](https://www.trendhunter.com/trends/elton-zero). Image Credit: Kirker Greer, Bowsaw Whiskey ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 25% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **High-abv Spirits:** The trend of high-alcohol by volume (ABV) spirits like Bowsaw American Whiskey presents an opportunity for distilleries to experiment with unique and dynamic flavor profiles. - **Diversifying Portfolios:** The trend of global drink brands, like Kirker Greer Spirits, diversifying their portfolios presents an opportunity for partnership and collaboration between different spirits industries. - **Online Distribution:** The trend of online retailers like Ocado offering spirits like Bowsaw American Whiskey presents an opportunity for distilleries to expand their reach and diversify their sales channels. ### Industries Being Reshaped - **Distilleries:** Distilleries can take advantage of the trend of high-ABV spirits to create unique and dynamic flavor profiles that appeal to a variety of consumers. - **Global Drink Brands:** Global drink brands like Kirker Greer Spirits can take advantage of the trend of portfolio diversification to expand their reach and collaborate with different spirits industries. - **Online Retailers:** Online retailers like Ocado can take advantage of the trend of offering spirits like Bowsaw American Whiskey to diversify their product offerings and increase sales revenue. ## Related on Trend Hunter - [Multi-Blend American Bourbons](https://www.trendhunter.com/trends/buzzards-roost.md) - [Online Craft Whiskey Stores](https://www.trendhunter.com/trends/buzzards-roost-1.md) - [Botanical-Infused Whiskeys](https://www.trendhunter.com/trends/anora-group.md) - [Exclusive Double-Barreled Bourbons](https://www.trendhunter.com/trends/bushmills.md) - [Curated Oak-Finished Whiskeys](https://www.trendhunter.com/trends/pursuit-spirits.md) - [Limited-Edition 12-Year-Old Bourbon Whiskeys](https://www.trendhunter.com/trends/12yearold-bourbon-whiskey.md) - [Bourbon Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/wire-works-bourbon-barrel.md) - [Brandy Barrel Aged Whiskeys](https://www.trendhunter.com/trends/barrel-aged-whiskey.md) - [Bourbon Whiskey Expressions](https://www.trendhunter.com/trends/bear-fight.md)