<!-- canonical: https://www.trendhunter.com/trends/bowmore-no-corners-to-hide -->
<!-- robots: noindex -->

# Myth-Inspired Scotch Whiskeys
The 'Bowmore No Corners to Hide' is a Limited Edition Range

By Niko Pajkovic | Published 2021-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bowmore-no-corners-to-hide
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/10/bowmore-unveils-mythical-whisky-series/) & [bowmore](https://www.bowmore.com/node/16)

Scotch whiskey maker [Bowmore](https://www.trendhunter.com/trends/bowmore-islay) has announced the release of 'Bowmore No Corners to Hide,' a new range of single malts that takes inspiration from an ancient Islay myth.

The new collection consists of two bespoke whiskies: a 23- and 32-year-old expression. Both versions are delivered in beautifully designed black and gold packaging that presents mythical illustrations created by [Marvel](https://www.trendhunter.com/trends/huf-x-marvel-1) and [DC](https://www.trendhunter.com/trends/handcrafted-happiness-sandwiches) comics artist Frank Quitely.

“To get the call from Bowmore, a legendary icon in the world of whisky, offering me the opportunity of retelling the Islay Legend No Corners to Hide was hugely exciting," said Frank Quitely in a recent statement.

The 23-year old version was aged in ex-Bourbon American oak hogsheads before maturing for two years in Essencia barriques. Meanwhile, the 30-year old expression underwent a similar process but presents slightly darker tasting notes due to its prolonged time spent aging in ex-bourbon barrels.

Image Credit: Bowmore

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 52% | Activity: 60% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Myth-inspired Scotch Whiskeys:** Scotch whiskey makers are drawing inspiration from myths to create unique ranges of single malts.
- **Bespoke Whiskey Collections:** Bespoke whiskey collections are becoming popular, with limited edition ranges such as 'Bowmore No Corners to Hide' gaining traction.
- **Collaborations with Artists:** Whiskey makers are collaborating with well-known artists to create visually striking packaging designs that add value to their products.

### Where This Applies

- **Whiskey Distilleries:** Whiskey distilleries can explore opportunities to create unique and bespoke collections that draw on myths and legends in their branding.
- **Packaging Design:** Packaging design companies can collaborate with whiskey makers to create visually striking packaging for limited edition or bespoke ranges, to increase brand value.
- **Fine Art:** Fine artists can collaborate with whiskey makers to create visually engaging product packaging or bottle designs, offering a new market for their art.

## Related on Trend Hunter

- [Superhero-Inspired Whiskys](https://www.trendhunter.com/trends/inishtree-speyside-single-malt.md)
- [Car-Backed Luxury Whiskies](https://www.trendhunter.com/trends/bowmore-islay.md)
- [Luxurious Scotch Whiskey Bottles](https://www.trendhunter.com/trends/cu-bocan.md)
- [Historical Heritage Scotch Whiskeys](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold.md)
- [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md)
- [Artistic Storytelling Whiskeys](https://www.trendhunter.com/trends/limited-edition-core-selection.md)
- [Car-Branded Golden Ratio Whiskeys](https://www.trendhunter.com/trends/masters-selection.md)
- [Chinese Literature-Inspired Whiskeys](https://www.trendhunter.com/trends/chambers-by-cask.md)
- [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md)
