# Exclusive Joint Soccer Kits Grailed Worked with Bowery Football Club on the Monaco and Daytona Kit By Amy Duong | Published 2018-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bowery-football-club References: [hypebeast](https://hypebeast.com/2018/10/bowery-football-club-grailed-soccer-kits-football-umbro) & [grailed](https://www.grailed.com/drycleanonly/bowery-football-club-x-grailed/) Luxe streetwear retail label Grailed collaborated with [Bowery Football Club](https://www.trendhunter.com/trends/bowery) on two limited-edition soccer kits. The two new kits go by the names of 'Monaco' and 'Daytona.' The overarching goal of this partnership was to give Grailed a new understanding of activewear and explore the borders of fashion and sports. The main focus in terms of aesthetics was "speed," drawing sensibilities of car racing along with soccer apparel. The end result boasts design emblems and colors that are true to domestic motorsports. The kits see exclusive [Umbro](https://www.trendhunter.com/trends/crossover-collection)-branded items that are accompanied by sponsorship motifs that represent Grailed Sports and [Lagunitas Brewing Company](https://www.trendhunter.com/trends/Experiential-brand-roles). Additional details include personalized team patchwork and vinyl heat applications. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 46% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear Collaborations:** Opportunity for luxury streetwear labels to collaborate with sports clubs and create limited-edition kits. - **Fashion-sports Hybrid:** Potential for exploring the intersection of fashion and sports to create unique activewear designs. - **Motorsports Influence:** Opportunity to draw inspiration from car racing aesthetics and incorporate them into soccer apparel designs. ### Sectors Adopting This - **Luxury Streetwear:** Collaborative projects between luxury streetwear brands and sports clubs can create exclusive and sought-after products. - **Fashion and Sports:** Fashion brands and sports organizations can work together to explore new possibilities in activewear design. - **Sporting Goods:** Opportunity for sporting goods companies to incorporate motorsports aesthetics into their product lines, targeting a unique audience. ## Related on Trend Hunter - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Cultural Away Jersey Drops](https://www.trendhunter.com/trends/nocta-x-venezia-fc.md) - [Vibrant Women's Athlete Kits](https://www.trendhunter.com/trends/oakland-soul-sports-club.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Striking Club Apparel](https://www.trendhunter.com/trends/venezia-fc-third-jersey.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)