# Bowdacious Virtual Headwear Aretha Franklin's Mega Bow Hat Rocks World Through Photoshop By Going Like Sixty | Published 2009-01-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bowdacious-headwear-arethas-hat-is-rocking-the-world References: [urlesque](http://www.urlesque.com/2009/01/21/arethas-hat-is-blowing-up/) As soon as Aretha Franklin took the stage at Obama's inauguration, it became a *bow*dacious, momentous, hat-a-riffic, time. In cubicles everywhere, Photoshop was being launched, as Aretha Franklin's [memorable hat](https://www.trendhunter.com/trends/new-era-cap) just had to be commemorated in the special way cynics and people with too much time on their hands will do. At this moment, her giant bowed inauguration hat is appearing on Obama, Cheney, Ben Franklin and even the [Internet meme](https://www.trendhunter.com/trends/finder-icon-backpack), *Disaster Girl*. **Implications** - Photoshopping continues to be one of the most humorous ways that companies can embrace technology and popular culture all at once. For those companies that want to demonstrate their acceptance of current media movements, the effects of Photoshop are an excellent option. These alterations can instantly become [viral sensations](https://www.trendhunter.com/trends/crazyface). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 69% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Photoshop Craze:** The trend of using Photoshop to create humorous pop culture images presents a disruptive innovation opportunity for companies to embrace current media movements and become viral sensations. - **Headwear Fashion:** The trend of bold and extravagant headwear presents a disruptive innovation opportunity for fashion companies to explore new designs and capitalize on the demand for eye-catching accessories. - **Customization Culture:** The trend of personalization and customization in pop culture presents a disruptive innovation opportunity for companies to offer unique and tailored experiences to consumers through virtual and augmented reality technologies. ### Industries Being Reshaped - **Advertising:** The trend of using humor and popular culture in advertising presents a disruptive innovation opportunity for companies to create memorable and effective campaigns that capture the attention of their target audience. - **Fashion:** The trend of bold and extravagant headwear presents a disruptive innovation opportunity for fashion companies to explore new designs and capitalize on the demand for eye-catching accessories. - **Technology:** The trend of personalization and customization in pop culture presents a disruptive innovation opportunity for companies to develop and integrate virtual and augmented reality technologies into their products and services. ## Related on Trend Hunter - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md)