# Chic Doggie Bling $1.8 million Collar with 1600 Diamonds By Going Like Sixty | Published 2008-09-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/bow-wow-bling References: [barneysbling](http://www.barneysbling.com/) Expanding the “world’s most expensive” files is this I Love Dogs collar word $1.8 million. 1600 hand-set diamonds spotlight a 7 carat brillant cut center diamond. It’s from Amour Amour. The line of [diamond dog collars](https://www.trendhunter.com/trends/dog-accessories-collection) includes other pieces named Juene Cheri, Amour de la Mer, L’Etoile, and Cheri and selling for $280,000 to $480,000. [Matching pieces](https://www.trendhunter.com/trends/goyard-pet-luxe) feature [dog bones](https://www.trendhunter.com/trends/pooch-pendant) and the Barney’s Bling design, a heart paw print in 18K white gold and diamonds, worn on a 16” chain. The necklace and tag comes in two sizes big and little and sells for $4830 and $3150. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Pet Accessories:** Opportunity for creating high-end, extravagant products for pets, such as diamond-studded dog collars. - **Personalized Pet Jewelry:** Potential in offering customized pet jewelry, allowing pet owners to add a personal touch to their accessories. - **Pet Fashion Brands:** Emerging market for fashion brands targeting pets, providing stylish and trendy accessories. ### Who This Affects Most - **Jewelry Industry:** Disruptive innovation opportunities in creating exclusive, luxury pet jewelry that appeals to affluent pet owners. - **Fashion Industry:** Opportunity for fashion brands to expand into the pet market and cater to the growing demand for fashionable pet accessories. - **Customization Industry:** Disruption potential in offering personalized pet jewelry services, allowing pet owners to create unique accessories for their beloved pets. ## Related on Trend Hunter - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Luxury Dog Accessories](https://www.trendhunter.com/trends/celine-1.md)