# Purposeful Miniature Chargers Bouygues Telecom Launched a Mini-Charger That Can't Be Used in Bed By Ell Smith | Published 2021-02-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bouygues-telecom References: [adsoftheworld](https://www.adsoftheworld.com/media/integrated/bouygues_telecom_the_minicharger) & [bouyguestelecom.fr](https://www.bouyguestelecom.fr/) Bouygues Telecom has a unique solution to a modern problem. In addition to [sleep being interrupted](https://www.trendhunter.com/trends/arc-sleep-nightstand), having a smartphone in the bedroom poses a wide variety of issues, especially for those in relationships. Now, instead of a late night or early morning chat, couples scroll through their phones. The technology company aims to offer a solution to this problem in the form of a miniature charger that can't be used in bed. The charger seamlessly plugs into the wall, but features a cable that's too short to stretch far enough for use. Offering a reach of only 3.2 centimeters, this phone charger cannot be used while in bed. The product is promoted in a humorous ad. Image Credit: Bouygues Telecom ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Bedroom-free Technology:** Opportunities for the development of technology that frees the bedroom of smartphones and other gadgets. - **Purposeful Miniaturization:** Development of compact, non-obtrusive devices with a specific function meant to address a particular problem. - **Humor Marketing:** Using humor as a marketing tool to promote and sell a product or service. ### Who This Affects Most - **Telecommunications:** Development of technology that allows people to communicate without using their smartphones, especially in private spaces like bedrooms. - **Product Design:** Creation of small, specific-use devices that cater to specific needs and preferences of users. - **Advertising:** Using humor and creativity in marketing campaigns to attract and retain customers. ## Related on Trend Hunter - [Intentional Disconnection Device Chargers](https://www.trendhunter.com/trends/share-power.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md) - [Smartphone-Sized Beds](https://www.trendhunter.com/trends/phone-sleep-collection.md) - [Bed-Like Technology Chargers](https://www.trendhunter.com/trends/foam-wireless-charger.md) - [Anti-Distraction Smartphone Docks](https://www.trendhunter.com/trends/wireless-charging-dock-concept.md) - [Space-Saving Technology Chargers](https://www.trendhunter.com/trends/magepan-magnetic-wireless-charger.md) - [Smartphone-Friendly Bed Frames](https://www.trendhunter.com/trends/koble-designs-nodd-smart-bed.md) - [Relaxing Smartphone Chargers](https://www.trendhunter.com/trends/stem-wireless-charger-lamp.md) - [Sleek Compact Minimal Chargers](https://www.trendhunter.com/trends/the-charger.md)