# Gourmet Drive-Throughs Pop-Up Monnow Valley Drive Thru & Drive In Movie Theatre By Cowbag | Published 2009-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boutique-drive-through-restaurants-monnow-valley-drive-thru-and-drive-in-mo References: [jellymongers](http://www.jellymongers.co.uk/drivethru.html) & [abergavennyfoodfestival](http://www.abergavennyfoodfestival.com/) Boutique caterers [Bompas & Parr](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar) created a rather special drive-through restaurant—Monnow Valley Drive Thru and Drive In Movie Theatre—for the Abergavenny Food Festival. Boy, did they pull it off. I think it remains one of the best mobile eating experiences ever. Not only did they create a [pop-up drive-through](https://www.trendhunter.com/trends/orchard-drive-thru) restaurant and movie theater, Bompas & Parr ensured the feeling of cool was carried throughout the experience with custom ‘Happy Meal’ boxes designed by CZWG Architects. Films such as “Pulp Fiction” were screened and a hot dog-eating contest took place. There were even food based performances from The Flock of Burgers, including their food-based performance called “The Prance of the Burgers.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Drive-throughs:** Drive-through restaurants with high-quality gourmet food offerings for consumers on-the-go. - **Pop-up Drive-in Theaters:** Outdoor movie theaters where people can enjoy films and food from their cars in a social-distanced setting. - **Food-based Entertainment:** Performance art using food as an attention-grabbing element in creative ways. ### Industries Being Reshaped - **Food Service Industry:** Creating innovative and elevated dining experiences for consumers who want high-quality food while on-the-go - **Entertainment Industry:** Developing new and creative ways to bring people together while maintaining social distancing measures, such as pop-up drive-in theaters. - **Event Planning Industry:** Incorporating unique food-based entertainment into event planning to create memorable and interactive experiences for attendees. ## Related on Trend Hunter - [QSR Game Shows](https://www.trendhunter.com/trends/qsr-game-show.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [QSR Drive-Thru Weddings](https://www.trendhunter.com/trends/mcdrive-thru-wedding.md) - [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md) - [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md) - [50s-Style Diner-Themed Drive-Ins](https://www.trendhunter.com/trends/diner-and-drivein-movie-supercharger.md)