# Gourmet Italian Bakery Chains Starbucks is Bring a Boutique Bakery Called Princi to the US By Katherine Pendrill | Published 2016-07-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/boutique-bakery References: [eater](http://www.eater.com/2016/7/14/12188088/starbucks-princi-italy-bakery-pastries) & [news.starbucks](https://news.starbucks.com/news/starbucks-brings-leading-italian-artisan-bakery-princi) Starbucks recently announced that it will be bringing a boutique bakery called '[Princi](https://www.trendhunter.com/trends/pumpkin-spice-espresso-martini)' to the US. While the chain has yet to open the first Starbucks location in Italy, it is already working on a plan to bring gourmet Italian treats stateside. The bakery chain in question is an Italian brand called Princi, which serves gourmet baked goods at locations in Milan and London. While the stores boast a minimalist aesthetic, the entire staff is outfitted in high-end Armani clothes. The bakery is open 24 hours a day and serves everything from light breakfast fare to gourmet dinners. Starbucks not only hopes to bring the boutique bakery to the US, but it has also made Princi "the executive food purveyor at the [Starbucks Reserve Roastery](https://www.trendhunter.com/trends/roastery-pasticcini-flight) and [Tasting Rooms](https://www.trendhunter.com/trends/acclaimed-dining-establishments) in Shanghai and New York." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Gourmet Italian Bakery Chains:** The trend of gourmet Italian bakery chains brings new opportunities for high-end artisanal baked goods in the US market. - **Minimalist Aesthetic in Bakery Design:** The trend of minimalist aesthetic in bakery design creates opportunities for visually appealing and Instagram-worthy bakery spaces. - **Partnerships Between Coffee Chains and Boutique Bakeries:** The trend of partnerships between coffee chains and boutique bakeries opens up possibilities for offering unique and diverse food options to customers. ### Industries Being Reshaped - **Bakery and Pastry Industry:** Disruptive innovation opportunities in the bakery and pastry industry lie in creating new high-quality and artisanal baked goods that cater to niche markets. - **Food and Beverage Retail:** The disruption in the food and beverage retail industry can be explored through the inclusion of gourmet Italian bakery chains, providing customers with a wider range of options. - **Hospitality and Tourism:** In the hospitality and tourism industry, the integration of gourmet Italian bakery chains can enhance the culinary experiences offered to guests and attract customers seeking unique dining experiences. ## Related on Trend Hunter - [Artisan Wintertime Cafe Snacks](https://www.trendhunter.com/trends/starbucks-baked-goods.md) - [Italian Afternoon Tea Sets](https://www.trendhunter.com/trends/roastery-pasticcini-flight.md) - [Sweet Italian-Inspired Beverages](https://www.trendhunter.com/trends/starbucks-reserve.md) - [Milanese-Themed Fashion House Cafes](https://www.trendhunter.com/trends/prada-caff.md) - [Traditional Italian Biscotti Snacks](https://www.trendhunter.com/trends/crosta-mollica-bakery-range.md) - [Pistachio Creme Donut Collaborations](https://www.trendhunter.com/trends/hereo-1.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Exclusive Canadian Breakfast Items](https://www.trendhunter.com/trends/winter-menu.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md)