# Scholarly Geek Accessories Boutique Academia Brings Out the Nerdy Side in Fashionable Jewelry By Matt Ho | Published 2011-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/boutique-academia References: [boutiqueacademia](http://www.boutiqueacademia.com/products/Pi-to-35-Decimals.html) & [boutiqueacademia](http://www.boutiqueacademia.com/) The themes of math and science do not exactly fit into the world of couture fashion, but Boutique Academia is challenging that idea by putting academics into jewelry. Maile Urbancic formed Boutique Academia with the intention of providing woman in the fields of math, science and technology "with unique and aesthetic ways to show their intellectual interests." The result brings a [series of jewelry](https://www.trendhunter.com/trends/boutique-jewelry-concept) inspired by these challenging subjects. These nerdy inspirations include [earrings in the form](https://www.trendhunter.com/trends/esc-keys) of a DNA structure and a Fibonacci sequence, as well as a pi necklace to 35 digits. Whether you're nerdy or not, there are designs in Boutique Academia that are fashionable enough for everyone. These jewelries are [geek couture](https://www.trendhunter.com/trends/pandora-x-stranger-things) at its best. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Geek Couture:** Opportunity for fashion brands to explore and embrace the fusion of nerd culture and high fashion. - **Stem-inspired Jewelry:** Potential for jewelry designers to tap into the growing demand for accessories that showcase intellectual interests in math, science, and technology. - **Niche Market Targeting:** Opportunity for retailers to cater to the specific needs and interests of women in the fields of math, science, and technology. ### Where This Applies - **Fashion:** Fashion brands can diversify their product offerings by incorporating geek-inspired designs and accessories. - **Jewelry:** Jewelry designers can tap into the demand for unique and aesthetic accessories that showcase mathematical, scientific, and technological interests. - **Retail:** Retailers can target the niche market of women in STEM fields by offering specialized jewelry and fashion items. ## Related on Trend Hunter - [Healthcare-Inspired Jewelry Collections](https://www.trendhunter.com/trends/v-coterie.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Minimalist AI Jewelry Lines](https://www.trendhunter.com/trends/minimalist-ai-jewelry.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Fashion-Forward Audio Earrings](https://www.trendhunter.com/trends/peripherii-priamble.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md)