# Virtual Reality Flavor Journeys The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese By Rebecca Byers | Published 2015-08-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/boursin References: [share.oculus](https://share.oculus.com/app/boursin-sensorium-virtual-reality-experience) & [boursinsensorium](http://www.boursinsensorium.co.uk/) The virtual reality [Boursin](https://www.trendhunter.com/trends/la-petite-fentre-boursin) Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey unlike any other. The Boursin Sensorium Roadshow includes stops at supermarkets and shopping centers across the UK throughout summer 2015. The immersive cheese-inspired experience is a great use of virtual reality technology that creates an emotional connection between the viewer and the brand. Designed for the [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) [Rift](https://www.trendhunter.com/trends/rift-rally) headset, the activation includes a sampling of the latest Boursin flavors, Shallot & Chive and Black Pepper. Throughout the journey, viewers are taken through the various indulgent sections of the fridge, from towers of luscious vegetables and a freezer full of champagne to a forest of herbs. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Brand Activations:** Brands can use VR technology to create immersive experiences that forge stronger emotional connections with their audience. - **Augmented Reality Sampling:** AR technology can bring product sampling to life and make it more interactive for consumers. - **Multi-sensory Experiential Marketing:** Marketers can create unforgettable experiences by engaging multiple senses through technology and other creative means. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can use immersive tech experiences to introduce new products and create stronger brand loyalty. - **Retail:** Retailers can use AR and VR technology to create interactive product displays that drive sales and engagement. - **Event Marketing:** Event marketers can use immersive technology to add excitement and engagement to live events and create memorable experiences for attendees. ## Related on Trend Hunter - [Virtual Flavor Simulators](https://www.trendhunter.com/trends/taste-in-virtual.md) - [Sweet Multi-Sensory Experiences](https://www.trendhunter.com/trends/brixjourney.md) - [European-Style Cheese Windows](https://www.trendhunter.com/trends/la-petite-fentre-boursin.md) - [VR Cooking Games](https://www.trendhunter.com/trends/vr-cooking-game.md) - [Immersive Digital Experiences](https://www.trendhunter.com/trends/mayoverse.md) - [Ski-Thru Chalets](https://www.trendhunter.com/trends/boursin-aprsski-thru.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md)