# Sweetly Finished Spreadable Cheeses Boursin Fig & Balsamic is a Limited-Edition Offering By Michael Hemsworth | Published 2020-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boursin-fig-balsamic References: [foodbev](https://www.foodbev.com/news/bel-brands-unveils-new-fig-and-balsamic-boursin-cheese/) & [belbrandsusa](http://www.belbrandsusa.com) The Boursin Fig & Balsamic cheese is a new limited-edition product for the US market that will provide consumers with a flavorful way to enhance their [appetizer and charcuterie creations](https://www.trendhunter.com/trends/boursin-blue-cheese-flavor). The holiday-ready cheese has a rich, sweet flavor profile that will pair perfectly with other more savory foods to help provide a touch of balance that's perfect for a snack or a treat. The cheese has as [creamy yet crumbly profile](https://www.trendhunter.com/trends/boursin-plantbased) that makes it easy to serve with crackers, bread and more. Brand Director Matt Marlow spoke on the new Boursin Fig & Balsamic cheese saying, "For the past few years we’ve seen fig increase in popularity. We always look to deliver innovative, delicious, and sophisticated flavors deeply-rooted in consumer trends. The rich, sweet notes of fig and balsamic are a must-try this season." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Spreadable Cheeses:** The popularity of unique cheese flavors can lead to creating various limited-edition cheese products for specific demographics. - **Appetizer and Charcuterie Offerings:** Incorporating cheese products with a specific profile into appetizer and charcuterie boards expands offerings and allows for more personalized catering to clientele. - **Balance of Sweet and Savory Flavors:** Creating cheese products with a balance of sweet and savory flavors can add a unique twist to traditional snack options and appeal to consumers who enjoy bold taste combinations. ### Industries Being Reshaped - **Cheese Manufacturing Industry:** Incorporating limited-edition products with unique flavor profiles can increase brand appeal and provide opportunities for experimentation and innovation. - **Food and Beverage Industry:** Collaboration between cheese manufacturers and chefs can lead to incorporating unique cheese products into menus or custom-tailored offerings. - **Retail Industry:** Offering limited-edition cheese products can attract customers and provide a sense of exclusivity, increasing customer satisfaction and brand loyalty. ## Related on Trend Hunter - [Spreadable Truffle Cheeses](https://www.trendhunter.com/trends/boursin-truffle.md) - [Herbaceous Spreadable Citrus Cheeses](https://www.trendhunter.com/trends/boursin-lemon-dill.md) - [Versatile Salted Truffle Cheeses](https://www.trendhunter.com/trends/boursin-black-truffle-sea-salt.md) - [Collaborative Decadent Dips](https://www.trendhunter.com/trends/fontaine-sante-and-boursin.md) - [Spicy-Sweet Soft Cheeses](https://www.trendhunter.com/trends/boursin-hot-honey-roasted-garlic.md) - [Flavor-Enhancing Crumbled Cheeses](https://www.trendhunter.com/trends/boursin-crumbles.md) - [Herbaceous Cheese Bites](https://www.trendhunter.com/trends/boursin-bites-garlic-fine-herbs.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/prsident-creamy-brie-with-truffles.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/president.md)