# Ski-Thru Chalets The Boursin Après-Ski Thru Shares Complimentary Cheese Boards By Laura McQuarrie | Published 2026-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boursin-aprsski-thru References: [newswire](https://www.newswire.ca/news-releases/boursin-r-brings-canadians-a-first-of-its-kind-deliciously-indulgent-apres-ski-thru-experience-at-blue-mountain-858787035.html) & [bel-canada](http://www.bel-canada.ca/)  This winter, at one of Canada's most popular winter destinations, [Boursin](https://www.trendhunter.com/trends/la-petite-fentre-boursin) is treating Canadians to a reimagined [après-ski experience](https://www.trendhunter.com/trends/apres-ski-collection) with the Boursin Après-Ski Thru. At Blue Mountain, a beloved destination for skiing and snowboarding, people can ski through to pick up a [complimentary Boursin cheese board](https://www.trendhunter.com/trends/classic-cheese-board) (featuring seasonal favourites like Boursin Garlic & Fine Herbs and Boursin Cranberry & Pepper) from January 31st to February 1st. To complete the hillside Après-Ski experience, Boursin pucks are paired with everything from seasonal vegetables and olives to charcuterie, and served with hot apple cider or hot chocolate. After skiing through the chalet-style outpost, guests can warm up at the outdoor lounge's fire pits, explore an immersive ski-lift content studio, and unwind to a sonic experience from Toronto DJ and content creator, Elise Purdon. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 54% | Activity: 60% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Experiential Après-ski Offerings:** Upscale ski resorts are increasingly incorporating immersive experiences like themed chalets with curated food and entertainment to attract skiers wanting more than just slopes. - **Gourmet Grab-and-go Experiences:** Ski-thru dining options provide seamless yet luxurious food experiences, integrating gourmet offerings like cheese boards and charcuterie for on-the-go consumption. - **Winter Destination Marketing:** Creative partnerships and uniquely themed pop-up events, such as Boursin's chalet experience, heighten the attraction of winter destinations by offering travelers novel and enjoyable activities beyond traditional skiing. ### Where This Applies - **Hospitality:** Innovative ski-thru concepts redefine hospitality in winter sports, allowing ski resorts to increase customer engagement through unique food and beverage services. - **Event Marketing:** Utilizing distinctive pop-up events in popular tourist destinations transforms them into experiential marketing hotspots, drawing visitors through novel and memorable interactions. - **Gourmet Foods:** Collaboration between gourmet brands and leisure destinations opens new distribution channels, where premium food products are showcased in unique and appealing settings like ski resorts. ## Related on Trend Hunter - [Dirty Soda Drive-Thrus](https://www.trendhunter.com/trends/soda-drive-thru.md) - [Future-Facing QSR Locations](https://www.trendhunter.com/trends/white-castle-castle-of-tomorrow.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Anti-Shrinkflation QSR Initiatives](https://www.trendhunter.com/trends/jack-in-the-box-value-deals.md) - [Après Ski-Inspired Wine Collections](https://www.trendhunter.com/trends/aprs-ski-holiday-collection.md) - [Touchscreen Retail Ordering Systems](https://www.trendhunter.com/trends/microtouch-products.md) - [New Year Donut Deals](https://www.trendhunter.com/trends/donut-deals.md) - [Renowned Chef Burger Campaigns](https://www.trendhunter.com/trends/not-made-by-gordon.md)