# Southern-Inspired Bourbons Few's Bourbon Whiskey Mixes Southern Tradition with Northern Rye By Alyson Wyers | Published 2014-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-whiskey References: [mensjournal](http://www.mensjournal.com/food-drink/drinks/5-american-distilleries-making-whiskey-you-can-trust-20140903) & [fewspirits](http://www.fewspirits.com/) If you are looking for a bourbon whiskey that is distilled locally, Evanston, Illinois-based Few is a local favorite. One of America's best craft whiskey distilleries according to [Men's Journal](https://www.trendhunter.com/trends/find-a-mens-group), Few makes a variety of spirits including [bourbon, rye, barrel and American gin](https://www.trendhunter.com/trends/american-spirits). The 93 proof bourbon smells spicy and has an undeniable kick to it, but has a touch of malt to make it go down smooth. While the distillery might be near Chicago, the bourbon is brewed using traditional southern liquor-making techniques. The timeless three-grain recipe also incorporates northern rye and is crafted in charred oak barrels for aging. The award-winning bourbon has been recognized with a gold medal from the [Beverage Tasting Institute](https://www.trendhunter.com/trends/fizzy-beez) and a silver medal from the San Francisco World Spirits Competition. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Southern-style Bourbon:** Opportunity for distilleries to experiment with traditional techniques from different regions and create unique blends of bourbon. - **Craft Distilling:** With the rise of craft distilleries and microbreweries, there is an opportunity to appeal to consumers who are interested in locally-made, small-batch spirits. - **Alternative Grain Bourbon:** Distilleries can experiment with using different grains for bourbon, such as the northern rye used by Few, to create unique and distinct flavors. ### Who This Affects Most - **Craft Distilling:** The craft distilling industry can benefit from exploring traditional techniques and ingredients from different regions to create unique products. - **Beverage:** In the competitive beverage industry, there is an opportunity for companies to create unique and distinct flavors of bourbon that appeal to consumers. - **Hospitality:** Bars and restaurants can offer a unique experience to customers by including locally-made, small-batch spirits in their menus. ## Related on Trend Hunter - [Premium Handcrafted Whiskey](https://www.trendhunter.com/trends/premium-handcrafted-whiskey.md) - [Multi-Blend American Bourbons](https://www.trendhunter.com/trends/buzzards-roost.md) - [Flavorful Bourbon Expressions](https://www.trendhunter.com/trends/barrel-strength-bourbon.md) - [Indiana-Distilled 10-Year Bourbons](https://www.trendhunter.com/trends/10year-bourbon.md) - [High-End Bourbon Distilleries](https://www.trendhunter.com/trends/rabbit-hole-distillery.md) - [Bold Bourbon Barrel Ales](https://www.trendhunter.com/trends/bourbon-barrel-ale.md) - [Unblended High-Rye Whiskeys](https://www.trendhunter.com/trends/spirit-hound-distillers.md) - [Bottled-in-Bond bourbon releases](https://www.trendhunter.com/trends/bottledinbond-bourbon.md) - [Award-Winning Cask Bourbons](https://www.trendhunter.com/trends/hoot-howl.md)