# Touchscreen Sampling Bars Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport By Laura McQuarrie | Published 2015-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-tasting References: [moodiereport](http://www.moodiereport.com/document.php?doc_id=44319) & [beamsuntory](http://www.beamsuntory.com/) At the Heinemann Duty Free shops in the Frankfurt Airport, [Beam Suntory](https://www.trendhunter.com/trends/kentucky-coolers) created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand's super-premium bourbon range by providing travelers with a bag of popcorn while they watch a movie about the origins of the brand. Following this experience, bourbon tastings are conducted at a touchscreen bar, which reveals product information and allows visitors to enter contests. When walking away from the unique sampling experience, bourbon tasters also have the chance to take home a print copy of the [Bourbon Bugle](https://www.trendhunter.com/trends/worth-the-envy) newspaper, which is personalized with a photo. With this unique Beam Suntory activation being promoted on social media throughout the summer, it's anticipated that the brand's [Bourbon Legends](https://www.trendhunter.com/trends/phone-booth-pop-up) campaign will reach more than 2.5 million consumers globally. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Multi-sensory Brand Experiences:** Create interactive and engaging brand experiences that incorporate multiple senses to enhance consumer engagement and create lasting impressions. - **Touchscreen Sampling Technology:** Implement touchscreen bars and sampling stations to provide consumers with interactive product information and personalized experiences that increase brand awareness and loyalty. - **Personalized Marketing Materials:** Offer personalized marketing materials such as customized newspapers or magazines to enhance the consumer's connection with the product or brand and drive souvenir value. ### Who This Affects Most - **Alcoholic Beverages:** Leverage interactive sampling bars and immersive experiences to disrupt the alcoholic beverages industry and create unique brand experiences that stand out in the market. - **Duty-free Retail:** Incorporate touchscreen technology and interactive booths into duty-free retail spaces to provide travelers with engaging experiences and drive sales by offering personalized product information and incentives. - **Tourism & Travel:** Integrate multi-sensory brand experiences into travel destinations such as airports to attract tourists, create memorable moments, and generate positive word-of-mouth promotion for the location and the brand. ## Related on Trend Hunter - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [Immersive Whiskey Experiences](https://www.trendhunter.com/trends/whiskey-row-distillery.md) - [Remote Tasting Rooms](https://www.trendhunter.com/trends/remote-tasting-room.md)