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# Booze-Infused Chocolate Pies
Popeyes is Offering a New Bourbon Fudge Pie This Fall

By Katherine Pendrill | Published 2019-11-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-fudge-pie
References: [chewboom](https://www.chewboom.com/2019/11/07/popeyes-debuts-new-bourbon-fudge-pie/)

This holiday season, pass on the [pumpkin and pecan pies](https://www.trendhunter.com/trends/pecan-pie-cookie) in favor of [Popeyes](https://www.trendhunter.com/trends/blueberry-lemon-cream-cheese)' new Bourbon Fudge Pie. Infused with Southern flavors and deliciously creamy, this new pie is perfect for the cooler days ahead.

Popeyes' new Bourbon Fudge Pie is a tasty new dessert that makes the perfect complement to the [returning chicken sandwich](https://www.trendhunter.com/trends/popeyes-festive-menu). The pie starts with a flaky crust, which is then topped with a rich and creamy bourbon fudge filling. The whole thing is then topped with chocolate-flavored whipped topping for that extra dose of cocoa.

The Bourbon Fudge Pie is sold by the slice and is only available for at participating Popeyes restaurants for a limited time this holiday season.

Image Credit: *Popeyes.*

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 72% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Booze-infused Desserts:** Opportunity for bakeries and dessert shops to create innovative desserts that combine alcoholic flavors with traditional sweets.
- **Seasonal Limited-time Offerings:** Opportunity for restaurants and food chains to attract customers with exclusive and time-limited menu items during holidays.
- **Flavor Combinations:** Opportunity for food and beverage companies to experiment with unique flavor combinations, such as bourbon and chocolate, to create unique and indulgent products.

### Who This Affects Most

- **Bakery:** Opportunity for bakeries to introduce boozy desserts and pies to cater to customers looking for unique flavors and experiences.
- **Restaurant:** Opportunity for restaurants to leverage seasonal limited-time offerings, like booze-infused pies, to drive customer traffic and sales during holidays.
- **Food and Beverage:** Opportunity for food and beverage companies to capitalize on the growing demand for innovative flavor combinations by launching products that combine unexpected flavors, such as bourbon and fudge.

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