# Commodity-Chain-Linking Java Bourbon Coffee Focuses on Economic Development in Rwanda By Tiana Reid | Published 2012-02-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-coffee References: [facebook](https://www.facebook.com/BourbonCoffeeUSA) & [bourboncoffeeusa](http://www.bourboncoffeeusa.com/) According to this social business, "[Bourbon Coffee](https://www.trendhunter.com/trends/collaborative-mixology-competition) is an international brand of specialty coffee and the first retail brand to originate from Africa." Interestingly, Bourbon Coffee states on its website that its primary objective is to become successful financially, which will then open up the door to create positive social change through employment opportunities, [support for small-scale coffee farmers](https://www.trendhunter.com/trends/agricultural-support-project) in Rwanda and growing the niche coffee market. Changing the global image of Rwanda is also a goal. Bourbon also has a few cafes in both the U.S. and Rwanda, which not only serve coffee, but also feature educational workshops, cultural programs and African art and furniture. All in all, Bourbon Coffee is part of a wider community of businesses looking to change the perception of the African economy while at the same time creating value for farmers as a whole. **Contact Information** Bourbon Coffee [website](http://www.bourboncoffeeusa.com/) Bourbon Coffee on [Facebook](https://www.facebook.com/BourbonCoffeeUSA) Bourbon Coffee on [Twitter](https://twitter.com/#!/bourboncoffeedc) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Coffee Farming:** Opportunity to innovate in sustainable coffee farming practices and support small-scale coffee farmers in Rwanda. - **Socially Responsible Business:** Opportunity to create positive social change through employment opportunities and cultural programs while becoming financially successful. - **Cultural Exchange Cafes:** Opportunity to create cultural exchange cafes featuring educational workshops, African art and furniture. ### Who This Affects Most - **Coffee Industry:** Opportunity for the coffee industry to support sustainable and socially responsible coffee farming practices through partnerships and investments. - **Tourism Industry:** Opportunity for the tourism industry to promote cultural exchange cafes as a way to experience the local culture and support social and economic development. - **International Business Industry:** Opportunity for international businesses to learn from Bourbon Coffee's business model of prioritizing financial success to create positive social change. ## Related on Trend Hunter - [Ethical Coffee Partnerships](https://www.trendhunter.com/trends/win-win-coffee.md) - [Refined Culturally-Immersive Coffee Houses](https://www.trendhunter.com/trends/bacha-coffee.md) - [Black Youth-Empowering Coffee Brands](https://www.trendhunter.com/trends/bartholomew-jones.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [BIPOC Coffee Distribution Initiatives](https://www.trendhunter.com/trends/blk-bold1.md) - [Specialty Coffee Marketplaces](https://www.trendhunter.com/trends/coffee-marketplace.md) - [Barrel-Aged Coffee Blends](https://www.trendhunter.com/trends/barrelaged-coffee.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md)