# Bourbon-Specific Snacks The Sweetery's Bourbon Buddies Enhance the Drinking Experience By Laura McQuarrie | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-buddies References: [specialtyfood](https://www.specialtyfood.com/news/article/the-sweetery-unveils-delicious-new-creation-bourbon-buddies-at-the-2024-winter-fancy-food-show-127900/) & [thesweetery.myshopify](https://thesweetery.myshopify.com/collections/all)  At the 2024 Winter Fancy Food Show, The Sweetery presented [Bourbon](https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail) Buddies as the newest addition to its line of snacks made for pairing with drinks, which also includes Wine Sticks and Beer Buddies. The all-new Bourbon Buddies are infused with rich flavors from ginger, pumpkin and vanilla, and they're designed to enhance the drinking experience. Discerning drinkers seek snacks that are meticulously crafted to complement the nuanced flavors of their chosen libations, enhancing the overall sensory experience. Going beyond the usual wine and cheese pairings, The Sweetery's [drink-enhancing snack range](https://www.trendhunter.com/trends/gold-roast-bourbon-provisions) carefully accentuates the notes of a fine wine, a sessionable beer or a complex bourbon, all the while making drinking occasions more enjoyable with the accompaniment of a satisfying snackable bite. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 60% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Drink-enhancing Snacks:** Consumers seek snacks that complement the flavors of their chosen libations, enhancing the sensory experience. - **Nuanced Flavor Pairings:** The Sweetery's snack range carefully accentuates the notes of fine wines, sessionable beers, and complex bourbons. - **Enhanced Drinking Occasions:** The accompaniment of a satisfying snackable bite makes drinking occasions more enjoyable. ### Sectors Adopting This - **Snack Food:** Snack food companies can innovate by developing snacks that are specifically designed to enhance the flavors of various drinks. - **Beverage:** Beverage companies have the opportunity to collaborate with snack food companies to create unique, drink-enhancing snack products. - **Hospitality:** Hotels, bars, and restaurants can differentiate their offerings by curating menus that include drink-enhancing snacks, creating more enjoyable experiences for their customers. ## Related on Trend Hunter - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Boozy Honey Sticks](https://www.trendhunter.com/trends/barreled-bee-buzz-sticks.md) - [Barrel-Aged Brittle Candies](https://www.trendhunter.com/trends/bourbon-chocolate-brittle.md) - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md) - [Craft Cocktail Lollipops](https://www.trendhunter.com/trends/gourmet-cocktail-lollipop.md) - [Spicy Beer Brittle Snacks](https://www.trendhunter.com/trends/beer-brittle.md)