# Badass Booze Branding Two Roads to Courage Includes a Bottle of Bourbon and Brass Knuckles By Francis Tiangson | Published 2011-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-and-brass-knuckles References: [notcot.org](http://www.notcot.org/post/37570/) & [tylerriewer.tumblr](http://tylerriewer.tumblr.com/post/2828628128/if-i-may-blow-your-mind-for-a-second-this-is-the) This combo of bourbon and brass knuckles definitely makes an interesting gift. The suitcase it comes in is perfectly crafted with place settings for the two-item set. The outside of the carrying case for the [bourbon and brass knuckles set](https://www.trendhunter.com/trends/2024-bourbon-giftpack) features a motivational printed phrase: "Life is either a daring adventure, or nothing. Sack up." On the interior of the case, the phrase "The two roads to courage" appears, offering the pair up as a challenge. This seems like the [perfect gift](https://www.trendhunter.com/trends/whistlepig-proof-provisions-supper-club-kit) for the mobster in your life. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Bold Branding:** Opportunity for alcohol brands to set themselves apart with unconventional and daring branding strategies. - **Luxury Gift Sets:** Increasing market for high-end, packaged gift sets that offer a unique and memorable experience. - **Motivational Merchandise:** Growing trend of products that incorporate motivational messages and inspirational quotes. ### Industries Being Reshaped - **Alcohol:** Industry can innovate with progressive branding techniques and develop gift sets as a way to differentiate themselves from competition. - **Luxury Goods:** Industry can incorporate innovative gift sets as part of their product line to attract affluent consumers. - **Retail:** Incorporating motivational messaging into product design can create differentiation and brand loyalty for retailers. ## Related on Trend Hunter - [Bootlegger-Inspired Bourbon Collections](https://www.trendhunter.com/trends/bourbon-collection.md) - [Artisan Bourbon Gift Sets](https://www.trendhunter.com/trends/bourbon-gift-set.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Wood-Finished Bourbon Flights](https://www.trendhunter.com/trends/bourbon-flight.md) - [Festive Rum Gift Packs](https://www.trendhunter.com/trends/rum-gift.md) - [Premium Bourbon Advent Calendars](https://www.trendhunter.com/trends/bourbon-advent-calendar.md) - [Whisky Gift Boxes](https://www.trendhunter.com/trends/bruichladdich-x-butcherbox.md) - [Darkly Romantic Offerings](https://www.trendhunter.com/trends/beasts-desolate-rose-bundle.md)