# Premium Bourbon Advent Calendars The Blue Run Holiday Gift Calendar Shares a Dozen Discoveries By Laura McQuarrie | Published 2023-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bourbon-advent-calendar References: [bourbonbanter](https://www.bourbonbanter.com/blue-run-spirits-12-days-of-bourbon-returns/) & [bluerunspirits](https://www.bluerunspirits.com/shop/12days)  The first-ever Blue Run Holiday Gift Calendar is a [bourbon advent calendar](https://www.trendhunter.com/trends/bourbon-gift-set) that shares a sampling of premium spirits valued at $200. This luxury holiday gift calendar is stocked with presents to enhance the whiskey-drinking experience and set fans up with an enjoyable season. Within the Blue Run Holiday Gift Calendar, there's a full bottle of [Blue Run High Rye](https://www.trendhunter.com/trends/blue-run-spirits) bourbon, tasting glasses, a flask and steak service for two. Additionally, there are samples of the 2023 12 Days of Bourbon expressions, a lineup that includes Spiced & Spiked, Mistletoe Miracles and Grandma's House. The Blue Run Holiday Gift Calendar is available in limited quantities as a gift with the purchase of Blue Run High Rye bourbon as of Dec 12th, concluding Blue Run Spirits' 2023 12 Days of Bourbon. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 60% | Freshness: 19% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Luxury Bourbon Gift Sets:** Opportunity for companies to create premium bourbon gift sets to enhance the whiskey-drinking experience and cater to bourbon enthusiasts. - **Advent Calendars for Adults:** Emerging trend of advent calendars targeted towards adults, offering a unique and exciting way to experience different spirits and products during the holiday season. - **Limited Edition Holiday Collections:** Growing demand for limited edition holiday collections which provide exclusive and unique products, appealing to consumers looking for special and memorable gifting options. ### Where This Applies - **Alcohol and Spirits:** Opportunity for alcohol and spirits companies to create unique advent calendars and gift sets, capitalizing on the growing interest in premium and limited edition products. - **Retail and E-commerce:** E-commerce platforms and retailers can explore the creation of adult-oriented advent calendars and curate exclusive holiday collections to attract consumers seeking novel and high-end gifting options. - **Hospitality and Experience:** Hotels, restaurants, and bars can leverage the trend by offering curated bourbon tasting experiences and limited edition holiday collections to enhance customer satisfaction and increase revenue during the holiday season. ## Related on Trend Hunter - [Moonshine Advent Calendars](https://www.trendhunter.com/trends/moonshine-advent-calendar.md) - [Festive Reserve Bourbons](https://www.trendhunter.com/trends/2023-holiday-bottle.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Pink Gin Advent Calendars](https://www.trendhunter.com/trends/pink-gin-advent-calendar.md) - [Holiday Edition Bourbon Releases](https://www.trendhunter.com/trends/blue-run-spirits.md) - [Luxurious Treat Advent Calendars](https://www.trendhunter.com/trends/cartwright-butler.md) - [Spirit-Filled Advent Calendars](https://www.trendhunter.com/trends/craft-gin-advent-calendar.md) - [Festive Wine Tasting Kits](https://www.trendhunter.com/trends/wine-advent-calendar-collection.md) - [Festive Holiday-Themed Calendars](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars.md)