# Bouquets Of Cannabis PR Mail-Out For ‘Weeds' TV Show By Cowbag | Published 2008-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bouquets-of-cannabis-best-pr-mailer-ever References: [ilovebadthings](http://www.ilovebadthings.com/2008/11/the-weeds-bouqu.html) This blows (no pun intended) all PR mail-outs that have gone before this one out of the water. The cannabis bouquets were sent out to promote the US TV show ‘Weeds’, and I LOVE everything about it. Bouquets of hemp plants (the kind you can’t get stoned on, sadly) were sent out like a flower gram to the press and media agencies along with the release to promote the show Weeds. Undeniably awesome, it was from an agency called Le Bureau from Stockholm. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-themed PR Campaigns:** Disruptive innovation opportunity: Businesses can explore creative ways to promote their products or services using cannabis-themed PR campaigns. - **Unique Mail-out Strategies:** Disruptive innovation opportunity: Companies can rethink traditional mail-out strategies and send out unique and attention-grabbing items to capture the attention of the press and media agencies. - **Alternative Promotional Materials:** Disruptive innovation opportunity: Brands can experiment with unconventional promotional materials, like bouquets of hemp plants, to generate buzz and stand out from competitors. ### Where This Applies - **PR and Advertising:** Disruptive innovation opportunity: PR and advertising agencies can embrace the trend of cannabis-themed PR campaigns to offer unique and attention-grabbing services to their clients. - **Entertainment:** Disruptive innovation opportunity: Entertainment industry professionals can explore creative mail-out strategies to effectively promote TV shows, movies, or other forms of entertainment. - **Event Management:** Disruptive innovation opportunity: Event management companies can incorporate alternative promotional materials, such as cannabis bouquets, into their event planning to create memorable experiences for attendees. ## Related on Trend Hunter - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Sculptural Bong Collections](https://www.trendhunter.com/trends/sculptural-bong.md) - [Flower-Inspired Bong Designs](https://www.trendhunter.com/trends/flower-vase-bong.md) - [Carnival-Style Cannabis Packaging](https://www.trendhunter.com/trends/pre-packaged-flower.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md)