# Floral Brand Collabs These Bouqs Collabs are Making Valentine’s Day Gifting Creative By Georgia Wray Norsten | Published 2025-01-23 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/bouqs-collabs References: [wwd](https://wwd.com/business-news/business-features/bouqs-valentines-day-strategy-floral-collabs-1236851619/)  This Valentine’s Day, these [Bouqs](https://www.trendhunter.com/trends/bouqs-spooky-collection) collabs are bringing fresh excitement to the season of love with two innovative partnerships designed to delight every kind of relationship. From romantic gestures to pet-parent joy, Bouqs has something for everyone. The 'Puppy Love Bundle,' created with BarkBox, pairs two dozen red roses with a rose-shaped dog toy, celebrating the $2 billion Valentine's pet gift market. It’s a sweet nod to pet parents who love spoiling their furry companions. For those seeking a more intimate option, the 'Good Vibes Bundle,' in collaboration with Dame, features the '[Strawberry](https://www.trendhunter.com/trends/strawberry-rose-bloom-energy-drink) Shortcake' floral arrangement paired with a Dame vibrator. Back for its third year, this bundle continues to sell out thanks to its bold, modern approach to Valentine’s Day gifting. With options for every budget and sustainability at its core, Bouqs ensures that everyone can share love in their own unique way this holiday season. Image Credit: Bouqs x BarkBox ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 29% | Freshness: 35% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What's Driving This Trend - **Pet-centric Gifting:** The increasing popularity of pet-centric gifting during Valentine’s reflects a broader shift towards including pets in traditional human celebrations. - **Intimate Product Collaborations:** Collaborations featuring intimate products like vibrators are normalizing the conversation around sexual wellness as part of gifting experiences. - **Sustainable Gifting Options:** Sustainable gifting options are becoming essential for consumers, pushing brands to innovate eco-friendly practices that appeal to environmentally-conscious buyers. ### Who This Affects Most - **Pet Product Industry:** The pet product industry is observing new growth avenues as collaborations incorporate pet gifts into seasonal celebrations, expanding the market. - **Sexual Wellness Industry:** The sexual wellness industry is diversifying by integrating their products into mainstream gifting occasions, thus reaching a broader audience. - **Sustainable Goods Industry:** The sustainable goods industry is experiencing a rise in demand as consumers prioritize environmentally-friendly practices in gifting, prompting innovation in product sourcing. ## Related on Trend Hunter - [Runway-Inspired Bouquets](https://www.trendhunter.com/trends/farmgirl-flowers.md) - [V-Day Breakfast-In-Bed Bundles](https://www.trendhunter.com/trends/breakfast-in-bed-bundle.md) - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Seductive Valentine’s Day Bouquets](https://www.trendhunter.com/trends/dr-squatch-x-trojan.md) - [Halloween-Themed Flower Bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection.md) - [Romantic Floral Partnerships](https://www.trendhunter.com/trends/urbanstems-x-the-favorite-daughter-bouquet.md) - [Sustainably Sourced Wedding Florals](https://www.trendhunter.com/trends/wedding-florals.md) - [Herbaceous Edible Bouquets](https://www.trendhunter.com/trends/woolworths-fresh-bouquet.md) - [Festive Floral Arrangements](https://www.trendhunter.com/trends/the-bouqs-company.md)