# Pet-Centric Household Ads Bounty Paper Towels' 'Forgive Them Faster' Commercial is Animal-Themed By Jana Pijak | Published 2015-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bounty-paper-towels References: [youtube](https://www.youtube.com/watch?v=-CyF-NT6O3Q) The recently released 'Forgive Them Faster' ad by [Bounty](https://www.trendhunter.com/trends/myprotein-bounty-impact-whey-protein) Paper Towels uses humor and realism to appeal to animal lovers. Those who own a pet know that messes are bound to happen from time to time and instead of denying them, one can rest assured that Bounty is there when cleanups are needed. Using a mix of exaggerated humor -- a messy pet who does anything it can to divert attention from a trail of mud -- and a realistic mess that most animal owners have experienced in their lifetime, this commercial suggests that having good [cleaning supplies](https://www.trendhunter.com/trends/white-tea-basil) makes pet-related messes hassle-free. 'Forgive Them Faster' pulls at the heart strings of animal lovers and reminds them that they can't stay mad at their furry friends for long. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Humorous Pet-centric Ads:** Humorous advertisements that appeal to animal lovers by highlighting the messy realities of pet ownership offer opportunities for brands to promote cleaning products and pet-related services in a lighthearted way. - **Realistic Depictions of Pet Messes:** Ads that portray realistic pet messes resonate with pet owners, creating opportunities for cleaning supply companies to showcase how their products can effectively tackle these common challenges. - **Emotional Appeal to Animal Lovers:** Advertisements that tap into the emotional bond between pet owners and their furry friends offer opportunities for brands to create meaningful connections, promoting products or services that enhance the pet-owner relationship. ### Where This Applies - **Cleaning Supplies:** Cleaning supply companies can capitalize on the trend of pet-centric ads by developing innovative products specifically designed to effectively clean up after pets, addressing a common pain point for pet owners. - **Pet Care:** The rise of pet-centric ads presents opportunities for pet care companies to showcase their services, such as pet grooming, training, or veterinary care, emphasizing the importance of maintaining a clean and happy environment for pets and their owners. - **Advertising & Marketing:** Advertising agencies can embrace the trend of pet-centric ads by offering creative solutions to brands, leveraging humor, realism, and emotional appeal to effectively reach pet owners while promoting their products or services. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Biobased Pet Care Collections](https://www.trendhunter.com/trends/mrs-meyers-for-pets.md) - [Festive Pet Streaming Services](https://www.trendhunter.com/trends/home-for-the-pawlidays.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md)