# Protein-Rich Chocolate Products Bounty Hi Protein Includes Two Tasty Formats By Michael Hemsworth | Published 2021-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bounty-hi-protein References: [conveniencestore](https://www.conveniencestore.co.uk/products/mars-unveils-revamped-bounty-protein-bar-and-new-whey-powder/656034.article) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com) The [Bounty](https://www.trendhunter.com/trends/myprotein-bounty-impact-whey-protein) Hi Protein products are being launched by [Mars Chocolate Drinks & Treats](https://www.trendhunter.com/trends/snickers-hi-protein-crisp) in the UK to provide consumers with a flavorful option that will support their lifestyle needs. The products follow on the success of the original Bounty Hi Protein Bar, which is being brought back with a milk chocolate and coconut recipe alongside the new Bounty Hi Protein Chocolate & Coconut whey protein powder. The products speak to the increased interest in coconut-containing protein products. General Manager at Mars Chocolate Drinks & Treats Michelle Frost spoke on the new Bounty Hi Protein products saying, "As the only chocolate brand in the UK containing real coconut, Bounty has a distinctly loyal customer base, with 46% being repeat purchasers. With the level of demand for coconut flavoured protein products showing a significant increase in the last year, and Bounty being so iconic for its coconut and chocolate blend, we saw an opportunity to bring to market two new Bounty protein products to complement our growing range, and offer consumers a familiar chocolate coconut brand within the protein market.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Protein-rich Chocolate Products:** There is a growing interest in protein-rich chocolate products that cater to lifestyle needs and provide flavorful options. - **Coconut-containing Protein Products:** Coconut-containing protein products are experiencing a surge in demand, presenting opportunities for innovation within this market. - **Whey Protein Powder:** The popularity of whey protein powder in the health and wellness industry presents an opportunity to create new and tasty formulations. ### Industries Being Reshaped - **Food and Beverage:** Innovative protein-rich chocolate products and coconut-containing protein products can disrupt the food and beverage industry. - **Health and Wellness:** The popularity of whey protein powder and the increasing demand for protein-rich products cater to health and wellness, presenting disruptive opportunities within this industry. - **Sports Nutrition:** The trend towards protein-rich products and whey protein powder among fitness enthusiasts presents disruptive innovation opportunities within the sports nutrition industry. ## Related on Trend Hunter - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Coconut-Packed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-choco.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [Tropically Themed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-caramel-almond.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md)