# Gut-Friendly Snack Chips These New Boundless Chips Come in Two Flavors By Michael Hemsworth | Published 2023-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boundless-chips References: [foodbev](https://www.foodbev.com/news/boundless-expands-portfolio-of-gut-friendly-snacks/) & [weareboundless](https://weareboundless.co.uk)  Supporting gut health has become paramount for many consumers, so brands are continuing to build product portfolios to help with this as seen with these new Boundless chips. The snacks are crafted with a [plant-based recipe](https://www.trendhunter.com/trends/snacklins-range-of-crisps) that has a digestion-friendly recipe that's flavorful and functional for modern consumers to appreciate over potato chip alternatives. The snack is packed with [gut-friendly nutrients and fiber](https://www.trendhunter.com/trends/gut-friendly-granola-clusters), while also maintaining a [vegan-friendly recipe that's gluten-free](https://www.trendhunter.com/trends/caulitos) as well. The new flavors include Sour Cream & Onion and Smoky Bacon, which appeal to different taste preferences. Founder Cathy Moseley spoke on the new Boundless chips saying, "If you have a gut, you need to look after it! We take 100% natural ingredients and through activation make them even better, creating great-tasting snacks that will keep you and your gut happy." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 68% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gut-friendly Snacking:** Consumer demand for gut-friendly snacks has created a market opportunity for snack companies to develop plant-based, functional snack recipes. - **Vegan-friendly Food:** The demand for vegan-friendly food is increasing, creating a market for snack companies to create vegan, gut-healthy snacks using natural ingredients. - **Functional Ingredients:** Gut-healthy snacks crafted from natural ingredients with digestion-friendly recipes create a new market niche of functional snacks for health-conscious consumers. ### Who This Affects Most - **Snack Food Industry:** Snack companies are providing functional, plant-based, vegan-friendly products to meet the demand for gut-healthy snacking options. - **Health Food Industry:** The health food industry can develop more gut-healthy snacks with the use of functional, natural ingredients to cater to the demand of health-conscious consumers. - **Vegan Food Industry:** The vegan food industry can create more opportunities for gut-friendly snacks with vegan, plant-based, natural ingredients to cater to health-conscious consumers. ## Related on Trend Hunter - [Gut-Supporting Veggie Chips](https://www.trendhunter.com/trends/probiotic-hiprotein-veggie.md) - [Gut-Friendly Snack Mixes](https://www.trendhunter.com/trends/nut-and-seed-mix.md) - [Fiber-Powered Oat Snacks](https://www.trendhunter.com/trends/oat-snacks.md) - [Gut-Friendly Crackers](https://www.trendhunter.com/trends/gut-friendly-crackers.md) - [Prebiotic Gut Health Snacks](https://www.trendhunter.com/trends/gutzy.md) - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Better-for-Your Tortilla Chips](https://www.trendhunter.com/trends/garden-veggie-flavor-burst.md) - [Flavor-Blasted Better-for-You Chips](https://www.trendhunter.com/trends/flavor-burst-tortilla-chips.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)