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# Algae Ink Guide Books
The Patagonia Boulder Guide Book by Cast Iron Design is Eco-Oriented

By Michael Hemsworth | Published 2020-01-23 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/boulder-guide-book
References: [yankodesign](https://www.yankodesign.com/2020/01/22/patagonias-guide-book-is-created-with-the-worlds-first-algae-offset-ink/) & [castirondesign](https://castirondesign.com/work/patagonia)

The Patagonia Boulder Guide Book by Cast Iron Design is an eco-oriented publication that was created in partnership between the two brands to offer visitors a sustainable book for maximizing their visit to the Colorado city.

The book is crafted with paper that is 100% PCW recycled in order to help enhance the carbon-neutral profile of it thanks to chlorine-free recycled fibers. The ink for the publication was sourced from Living Ink and features an [algae base](https://www.trendhunter.com/trends/aesop-hainan) that has been processed before making it suitable for printing. This comes as a more [eco-friendly alternative to petroleum-based pigments](https://www.trendhunter.com/trends/innova-plus-ncf-inks) that are commonly found in the inks in publications.

8,000 copies of the Patagonia Boulder Guide Book by Cast Iron Design have been printed and circulated.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 72% | Activity: 54% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-oriented Publishing:** Businesses can explore using sustainable materials and eco-friendly inks in their publication for an environmentally conscious and responsible impact.
- **Living Ink:** Using algae-based ink presents an opportunity for innovative companies to reduce their carbon footprint by exploring alternative ink sources.
- **PCW Recycled Paper:** Adopting 100% PCW recycled paper can not only reduce carbon emission but also offer an innovative opportunity for companies looking to create eco-friendly publications.

### Who This Affects Most

- **Publishing and Printing:** Businesses in the publishing and printing industry can explore more eco-friendly and sustainable practices, such as the use of algae-based ink and PCW recycled paper, for a more responsible impact on the environment.
- **Tourism and Travel:** Tourism and travel industry can incorporate eco-friendly methods, such as the use of sustainable and recyclable publications, for an environmentally conscious approach.
- **Green Technology and Sustainability Solutions:** Innovative companies can explore green technology and sustainability solutions to offer more environmentally-friendly solutions, such as Living Ink, for a more sustainable future.

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