# Collaboration Hot Sauce Snacks The Boulder Batch Yellowbird Habanero Potato Chips are Piquant By Michael Hemsworth | Published 2022-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boulder-batch-yellowbird-habanero-potato-chips References: [foodbev](https://www.foodbev.com/news/boulder-canyon-and-yellowbird-foods-partner-to-introduce-kettle-style-potato-chip/) & [bouldercanyon](https://www.bouldercanyon.com)  The Boulder Batch Yellowbird Habanero potato chips are a new limited-edition snack product created with premium flavor and texture in mind for snackers to enjoy. The snack chips feature the brand's signature kettle-style chips, which are cooked in avocado oil and covered with Yellowbird's habanero condiment flavor seasoning for a burst of piquant flavor. The snack is arriving at Whole Foods Market and Sprouts Farmers Market locations, but will only be available while supplies last. The product speaks to an increasing demand for spicy foods and snacks as consumers seek out ways to be more adventurous. Co-Founder and Creative Director for Yellowbird Erin Link spoke on the Boulder Batch Yellowbird Habanero potato chips saying, "We’re very excited to work with Boulder Canyon; it’s a great fit. Our sauces are made from simple ingredients but have complex flavours and varying heat levels. This habanero kettle chip combination is packed with flavor and offers a fiery, feel-good sensation we know spicy-food lovers will appreciate.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 9% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Snack Foods:** There is increasing demand for snacks with unique and adventurous flavors such as unusual spice combinations. - **Limited-edition Products:** Limited edition products can create a sense of urgency for consumers to buy and try the product before it is gone. - **Premium Snack Offerings:** Snack brands can attract consumers and set their product apart by offering high-quality and unique ingredients. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can create unique products with bold flavors and ingredients to attract adventurous consumers. - **Retail:** Retailers can benefit from offering limited-time products to encourage repeat purchases and a sense of exclusivity at their stores. - **Branding and Marketing:** Companies can use unique and interesting products to capture the attention of potential customers and stand out in a crowded marketing landscape. ## Related on Trend Hunter - [Spiced Ranch Snack Chips](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips.md) - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md) - [Spicy Sandwich Shop Snacks](https://www.trendhunter.com/trends/hot-pepper-chips.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Sweetened Extra-Spicy Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-extra-hot.md) - [Hot Sauce-Seasoned Bagel Chips](https://www.trendhunter.com/trends/franks-redhot-bagel-chips.md) - [Spicy Summertime Snack Chips](https://www.trendhunter.com/trends/burts-spicy-barbecue.md) - [Collaboration Pickle Potato Chips](https://www.trendhunter.com/trends/boulder-canyon-grillos-pickles.md)