# Growth Booster Haircare Bouf Features Patented Technology to Block Hair Fallout By Laura McQuarrie | Published 2025-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bouf References: [refinery29](https://www.refinery29.com/en-au/bouf-haircare-details) & [bouf](https://bouf.com/products/the-ultimate-bouf-head)  Bouf is a new Australian hair brand, and sister of [tbh](https://www.trendhunter.com/trends/ph-balanced-body-spray) [Skincare](https://www.trendhunter.com/trends/cell-adhesion), created to strengthen and visibly thicken hair with patented FGF5 technology. FGF5 is a protein that plays an important role in regulating hair growth—essentially telling hair when it's time to stop growing and fall out—and Bouf harnesses it to block FGF5 and prevent hair fallout. Rachael Wilde, the entrepreneur behind the new brand and the wildly successful tbh Skincare, said on Instagram "One thing my hairdresser said to me [after using Bouf] was that your hair is actually growing full to the ends, which means it hasn't just grown long and wispy, it's grown healthily all the way down to the bottom." The new haircare brand's debut lineup includes shampoo and conditioner, tonic, a leave-in mask, plus supplements. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 85% | Activity: 94% | Freshness: 41% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Protein-blocking Haircare:** Protein-blocking technology offers a transformative approach to hair growth management, opening pathways for innovative treatments targeting hair retention. - **Multifunctional Hair Products:** Haircare products with dual functionality, such as those promoting growth while preventing fallout, cater to the demand for comprehensive solutions in personal care. - **Health-first Beauty:** Prioritizing health in beauty products addresses consumer preferences for safe, scientifically backed beauty interventions that align with wellness trends. ### Industries Being Reshaped - **Haircare Market:** Innovative haircare solutions using protein modulation can redefine product offerings in an industry eager for science-driven, effective hair treatments. - **Beauty and Personal Care:** The integration of innovative hair thickening methods advances personalized care options, diversifying product portfolios within the beauty and personal care industry. - **Nutraceuticals:** The development of hair growth-enhancing supplements taps into expanding consumer interest in ingestible beauty solutions that promote health from within. ## Related on Trend Hunter - [Botanical Haircare Serums](https://www.trendhunter.com/trends/bondiboost-hg-lock-drops.md) - [Hair Fallout-Reducing Serums](https://www.trendhunter.com/trends/densify-collection.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Science-Backed Hair Growth Serums](https://www.trendhunter.com/trends/anagen-activator-serum.md) - [Biotech-Powered Hair Gummies](https://www.trendhunter.com/trends/biotech-powered-hair-gummies.md) - [Hair Growth Supplements](https://www.trendhunter.com/trends/force-factor.md) - [Densifying Hair Systems](https://www.trendhunter.com/trends/dhtcontrol-shampoo.md)