# UK Beer Cheaper than Water Bottoms Up to Rock Bottom Prices By Going Like Sixty | Published 2007-11-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/bottoms-up-for-british-beers-at-rock-bottom-prices References: [spluch.blogspot](http://spluch.blogspot.com/2007/11/beer-cheaper-than-water-and-cola.html) Supermarkets sell [beer cheaper than water](https://www.trendhunter.com/trends/wenlock-spring). The muckety-mucks are afraid this will cause a binge-drinking crisis. At major supermarket chains, customers can purchase beer for about $4 for two liters. We can only hope that this trend crosses the big pond and we can get our Old Milwaukee or Schlitz at a brand-new cut rate. **Implications** - This trend signals towards the fact that water is a precious resource that is slowly but surely dwindling. The knowledge that beer can be purchased cheaper is worrisome because [water prices are on the rise](https://www.trendhunter.com/trends/boutique-wine-water). Although the water crisis may be a problem in the future, this trend sheds some light on the what is to come and the idea that people may need to start paying more attention to the planet they live on. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Cheaper Beer:** Opportunity for the alcohol industry to explore innovative pricing models and marketing strategies to meet consumer demands. - **Rising Water Prices:** Chance for the water industry to innovate and develop sustainable solutions to address the increasing scarcity of water resources. - **Environmental Awareness:** Potential for industries and businesses to capitalize on consumers' growing concern for the planet by offering eco-friendly products and services. ### Industries Being Reshaped - **Alcohol Industry:** Opportunity for breweries and liquor stores to market affordable beer options and tap into new customer segments. - **Water Industry:** Opportunity for water companies and conservation organizations to raise awareness about the importance of water and develop sustainable water solutions. - **Environmental Services:** Opportunity for companies specializing in eco-friendly products and services to cater to the increasing demand for environmentally conscious offerings. ## Related on Trend Hunter - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [One-Cent 6-Packs](https://www.trendhunter.com/trends/the-finnish-long-drink-kalsarikannit.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Fruity Supermarket Beers](https://www.trendhunter.com/trends/seven-bro7hers.md) - [Stay-at-Home Grocer Deals](https://www.trendhunter.com/trends/nisa-the-big-deal.md)