# Members-Only Coffee Shops This Small Cafe in New York Offers Bottomless Coffee for a Monthly Fee By Christopher Magsambol | Published 2015-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottomless-coffee References: [nytimes](http://www.nytimes.com/2015/10/11/nyregion/fair-folks-and-a-goat-is-a-membership-based-coffee-shop.html?_r=0) & [delish](http://www.delish.com/food-news/a44191/membership-cafe-unlimited-coffee/) Don't be fooled by the elitist tone of a "members-only" coffee shop because this cafe can probably save you some money with its bottomless coffee. 'Fair Folks & a Goat' is an offbeat cafe and retail space in Greenwhich Village that offers customers a subscription of 25 dollars a month for unlimited coffee, tea, latte, espresso and lemonade. Becoming a member also gets you discounts on some of the store's available merchandise including beaded bracelets and watercolor paintings. Fair Folks & a Goat has had a steadily growing consumer base but has gained new members by throwing [unique parties and hosting intimate concerts](https://www.trendhunter.com/trends/samra-origins-vinyl-caf). Its creative business model is also reflected in the store's eclectic collection of members. Bottomless coffee regulars include a Chinese translator, a psychotherapist, [Apple](https://www.trendhunter.com/trends/anytime-fitness-uk-ireland) clerks and coffee-loving students. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Members-only Hospitality Venues:** Opportunities to create exclusive cafes, bars, and restaurants that offer unique experiences to customers through memberships. - **Subscription-based Business Models:** Disruptive innovation opportunities in industries that offer a subscription-based business model, such as coffee shops and retail spaces. - **Alternative Retail Offerings:** Innovative retail offerings that showcase a unique experience for customers, ranging from artisanal coffee to handmade jewelry and paintings. ### Where This Applies - **Coffee Shops:** Opportunities to provide coffee shop services that function as members-only cafes, showcasing unique membership benefits and offerings. - **Retail Spaces:** Potential for retail spaces to introduce membership options, offering exclusive discounts, products, and events to its members. - **Hospitality Venues:** Disruptive opportunities in the hospitality industry to create members-only venues that offer unique experiences and regular events exclusive to members. ## Related on Trend Hunter - [Year-Long Drink Subscriptions](https://www.trendhunter.com/trends/annual-unlimited-sip-club-membership.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Members-Only Coffee Passes](https://www.trendhunter.com/trends/cold-brew-pass.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Unlimited Loyalty Programs](https://www.trendhunter.com/trends/panera-unlimited-sip-club.md) - [NFT Coffee Subscriptions](https://www.trendhunter.com/trends/bored-breakfast-club.md) - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Gaming Cafe Loyalty Programs](https://www.trendhunter.com/trends/sidequest-vip-membership.md)