# Purpose-Driven Winery Programs ONEHOPE's Bottles for Better Program Will Help Fund a New School By Laura McQuarrie | Published 2023-12-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bottles-for-better References: [winebusiness](https://www.winebusiness.com/news/article/280221) & [onehopewine](https://www.onehopewine.com/)  Napa Valley winery ONEHOPE announced its Bottles for Better program to help fund a new school in partnership with Pencils for Promise by the end of the year. Until the end of the year, ONEHOPE will be donating an additional 10% from every Shimmer bottle purchased online. With the Shimmer Collection, there's a Sparkling Brut available in gold and silver shimmer, and a Sparkling Rosé in pink shimmer. This glamorous way to give back also gives holiday shoppers the chance to purchase the Shimmer Collection with etched holiday designs or personalized messages or logos. To date, ONEHOPE has funded five schools with Pencils of Promise, and two are scheduled for construction in 2024. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 2% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Purpose-driven Winery Programs:** ONEHOPE's Bottles for Better program to fund a new school in partnership with Pencils for Promise. - **Donation-driven E-commerce:** ONEHOPE donating an additional 10% from every Shimmer bottle purchased online. - **Glamorous Philanthropy:** The Shimmer Collection allows holiday shoppers to give back in a glamorous way while purchasing sparkling wines. ### Who This Affects Most - **Wine and Wineries:** ONEHOPE's purpose-driven model creates opportunities for wineries to partner with social causes. - **E-commerce and Retail:** The donation-driven approach by ONEHOPE presents opportunities for other e-commerce businesses to incorporate charitable giving into their sales strategies. - **Personalized Gifts and Customization:** The option to personalize messages or logos on the Shimmer Collection bottles opens doors for businesses in the personalized gifts industry. ## Related on Trend Hunter - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Community-Building Wine Platforms](https://www.trendhunter.com/trends/curious-vines.md) - [Wine-Tasting Charity Events](https://www.trendhunter.com/trends/vineyards-in-the-valley.md) - [Gender Equality Wine Collections](https://www.trendhunter.com/trends/disrupt-now-collection.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Partially Filled Wine Bottles](https://www.trendhunter.com/trends/tomorrows-vintage.md) - [Cheeky Alcoholic Ranges](https://www.trendhunter.com/trends/browne-family-vineyards.md) - [Special Occasion Italian Wines](https://www.trendhunter.com/trends/three-wine-bundles.md)