# Chromatic Sparkling Water Branding This New Bottlegreen Packaging Design is Eye-Catching By Michael Hemsworth | Published 2020-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bottlegreen-packaging-design References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/bottlegreen-unveils-new-additions-and-packaging-design-ahead-of-christmas-16-11-2020/) & [bottlegreendrinks](https://www.bottlegreendrinks.com) This new Bottlegreen packaging design is being launched by the brand just in time for the holiday season to help bring a bit of festive cheer to the fridge as consumers get ready for their yearly traditions. The branding includes a range of ingredient images as well as eye-catching colors that are sure to pop off store shelves. The branding is being launched alongside the limited-edition Winter Spiced Berry flavor that is positioned as being a great winter treat that is also ideal as an alcohol-free mulled wine alternative. The new Bottlegreen packaging design and above-mentioned flavor are sure to help bolster interest in the brand this holiday season as consumers seek out ways to make their time at home a little more special. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Eye-catching Packaging:** Disruptive innovation opportunity: Explore unique and visually appealing packaging designs to stand out on store shelves. - **Limited-edition Products:** Disruptive innovation opportunity: Introduce exclusive and seasonal flavors to create excitement and drive sales during specific periods. - **Alcohol-free Alternatives:** Disruptive innovation opportunity: Develop creative non-alcoholic beverage options to cater to the growing demand for healthier choices. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Implement innovative packaging solutions that enhance product visibility and capture consumer attention. - **Food and Beverage:** Disruptive innovation opportunity: Expand product portfolios by introducing limited-edition flavors and positioning them as unique and seasonal treats. - **Non-alcoholic Beverages:** Disruptive innovation opportunity: Develop and promote alcohol-free alternatives that mimic popular alcoholic beverages while providing healthier options. ## Related on Trend Hunter - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)