# Bottled Tap Water MMMM By Greg Ponesse | Published 2005-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottled-tap-water References: [web-japan.org](http://web-japan.org/trends/lifestyle/lif051003.html) Sales of [imported mineral water](https://www.trendhunter.com/trends/sparkling-mineral-water) are soaring. Most of this water is hard water, which is rich in minerals like calcium and magnesium and is popular among the health and beauty-conscious crowd. Meanwhile, [bottled tap water](https://www.trendhunter.com/trends/bottling-facility) has also been selling well, driven by a demand for water that tastes good but doesn't cost much. Water treatment plants around the country have been scrambling to invest in [cutting-edge purification equipment](https://www.trendhunter.com/trends/qure) in a bid to stay ahead of the competition, and the future of the drinking water market is becoming a growing focus of attention. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 63% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rise of Imported Mineral Water:** Opportunity for beverage companies to develop and market high-quality imported mineral water products. - **Demand for Bottled Tap Water:** Potential for water treatment companies to innovate and produce affordable yet great-tasting bottled tap water. - **Investment in Water Purification Technology:** Emerging market for cutting-edge water purification equipment to meet the growing demand for clean and purified drinking water. ### Who This Affects Most - **Beverage:** Imported mineral water manufacturers can disrupt the beverage industry by offering premium and mineral-rich water options. - **Water Treatment:** Water treatment companies have an opportunity to disrupt the market by developing advanced purification technology for producing affordable and great-tasting bottled tap water. - **Water Purification Equipment:** Industry players can capitalize on the increasing demand for clean drinking water by investing in innovative water purification equipment development. ## Related on Trend Hunter - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md) - [Crisp Italian Mineral Waters](https://www.trendhunter.com/trends/italian-sparkling-mineral-water.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md)