# Low-Sugar Protein Shakes Jacked Rabbit's Bottled Protein Shakes Share 38 Grams of Protein By Laura McQuarrie | Published 2019-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottled-protein-shake References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4082-new-products-at-the-2019-nacs-show) & [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2019/07/10/Investing-in-the-Future-of-Food-Successful-leaders-balance-speed-agility-courage-collaboration) Nestlé’s Jacked Rabbit is a [bottled protein shake](https://www.trendhunter.com/trends/fullprotein) that is low in sugar and packed with 38 grams of protein. The product is branded with yellow and blue colors and a buff character, which may remind some of a grown-up version of the mascot behind Nestlé Nesquik. The [ready-to-drink protein shakes](https://www.trendhunter.com/trends/performance-protein-shake) combines fitness, fun and flavor, and is available in chocolate and vanilla varieties, which share [less than one gram of sugar](https://www.trendhunter.com/trends/dont-quit-protein-soda), and fuel the body with calcium and potassium. Jacked Rabbit was created all thanks to a crowdsourcing program within Nestlé and an opportunity for a new protein shake to be created to challenge the competition in terms of both taste and nutritional value. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 92% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bottled Protein Shakes:** Entrepreneurs and large corporations can innovate by creating new flavors and nutritional compositions for bottled protein shakes such as Jacked Rabbit. - **Low-sugar Products:** The rise in consumer demand for low-sugar products creates an opportunity to introduce more low-sugar options to the market, such as protein shakes like Jacked Rabbit. - **Crowdsourcing Product Development:** Companies can utilize crowdsourcing methods to develop new products based on consumer preferences, like Nestlé did with Jacked Rabbit. ### Sectors Adopting This - **Fitness and Nutrition:** The fitness and nutrition industry can capitalize on the growing demand for low-sugar and high-protein products, such as Jacked Rabbit protein shakes. - **Beverage:** The beverage industry can innovate by creating low-sugar and high-protein options like bottled protein shakes such as Jacked Rabbit. - **Consumer Packaged Goods:** Consumer packaged goods companies can utilize crowdsourcing to create products that align with consumer preferences, like Nestlé did with Jacked Rabbit protein shakes. ## Related on Trend Hunter - [Rich Low-Sugar Protein Shakes](https://www.trendhunter.com/trends/grenade-protein-shakes.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Extra-Smooth Protein Drinks](https://www.trendhunter.com/trends/darigold-protein-shakes.md) - [Flavored RTD Protein Shakes](https://www.trendhunter.com/trends/just-protein-shakes.md) - [Ultra-Filtered Protein Milks](https://www.trendhunter.com/trends/nurri-milk-shake.md) - [Milk Chocolate Nutrition Shakes](https://www.trendhunter.com/trends/milk-chocolate-nutrition-shake.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Creamy High-Protein Shakes](https://www.trendhunter.com/trends/ultra-protein-shakes.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md)