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# Ready-to-Drink Bottled Meals
yfood's Drinks are Packed with Proteins, Fibre, Vitamins & Minerals

By Laura McQuarrie | Published 2021-10-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bottled-meal
References: [berryondairy.blogspot](http://berryondairy.blogspot.com/2021/10/anuga-2021-showcasing-world-of-colorful.html) & [en.yfood.eu](https://en.yfood.eu/collections/drinks/products/saver-pack)

yfood's bottled meals boast "166 benefits without compromise" thanks to flavorful formulas that are loaded with proteins, fibre, [plant-based oils](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes), and 26 vitamins and minerals—which account for at least 25% of daily micronutrient needs. These conveniently packaged products boast 500 calories per 500ml bottle and the ingredients include low-fat milk from Germany and Austria, as well as oats, corn, rice, sunflower and rapeseed oil. The lactose-free and gluten-free drinks are ideal for [taking on the go](https://www.trendhunter.com/trends/elevate), especially for those who look for nourishment with no added sugar.

The brand's vibrant products can be found in climate-neutral packaging and flavors like Smooth Vanilla, Classic Choco, Fresh Berry and Cold Brew Coffee. The drinkable meals can also be found in four [vegan varieties](https://www.trendhunter.com/trends/nowhey) such as Vegan Banana and Vegan Berry.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 82% | Activity: 93% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Bottled Meal Convenience:** The demand for on-the-go meal options has seen a growth in the Ready-to-Drink market and presents opportunities for innovative, convenient, and healthy options.
- **Plant-based Bottled Meals:** The rise of plant-based diets has led to a demand for more plant-based bottled meal options that offer protein, vitamins, and minerals without compromising on taste.
- **Sustainable Packaged Foods:** Environmental consciousness has implications on the food industry. Businesses may take advantage of the opportunity that exists in producing environmentally-friendly food packaging for bottled meals.

### Who This Affects Most

- **Food and Beverage Industry:** The food and beverage industry can leverage bottled meals as a new product category, especially for on-the-go individuals, competitors can develop healthier options.
- **Health and Wellness Industry:** The health and wellness industry presents an opportunity for businesses that aim to provide healthy meal options to consumers who are conscious of their dietary intake.
- **Packaging Industry:** The packaging industry can play a significant role in creating environmentally friendly packaging for bottled meals and responding to environmental concerns.

## Related on Trend Hunter

- [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md)
- [Dairy-Based Meal Drinks](https://www.trendhunter.com/trends/complete-meal-to-go.md)
- [Complete Meal Protein Shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go.md)
- [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md)
- [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md)
- [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md)
- [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md)
- [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md)
- [Plant-Based Ready-To-Drink Shakes](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes.md)
