# High-End Bottled Rainwater 'Atlantic Rain' Bottled Drinking Water is Captured in Ireland By Michael Hemsworth | Published 2016-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bottled-drinking-water References: [atlanticrain.ie](http://atlanticrain.ie) The 'Atlantic Rain' bottled drinking water looks to provide a premium product that's created using rain [captured from the sky](https://www.trendhunter.com/trends/the-kara-pure-2) in Ireland. Positioned as a premium product from Ireland that provides a unique taste in comparison to other water products, 'Atlantic Rain' takes advantage of an abundant resource. Ireland receives quite a bit of rainfall that consists of water that has been transported across the Atlantic ocean by various wind currents. This is being captured by 'Atlantic Rain' for a product that is inherently natural, focused on the European market and provides an intriguing backstory. The [bottled drinking water market](https://www.trendhunter.com/trends/eternal-water) is seeing an increase around the world as the demand for [clean, potable water](https://www.trendhunter.com/trends/fathers-deer) continues to grow. 'Atlantic Rain' identifies how brands are adapting to provide consumers with products that are more focused on the story behind the product rather than just the product itself. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Bottled Rainwater:** The trend of capturing rainwater for premium bottled drinking water presents a disruptive innovation opportunity in the beverage industry. - **Storytelling as a Product Differentiator:** The trend of focusing on the story behind the product rather than just the product itself creates disruptive innovation opportunities for brands in various industries. - **Sustainable Sourcing of Natural Resources:** The trend of sustainably sourcing natural resources, like rainwater, opens up disruptive innovation opportunities across industries looking to create environmentally friendly products. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore the production and marketing of premium bottled rainwater, capitalizing on the unique selling point of capturing rainwater for a distinct taste. - **Fashion and Luxury Goods Industry:** The fashion and luxury goods industry can adopt storytelling techniques, like 'Atlantic Rain' does, to differentiate their products and create a stronger emotional connection with consumers. - **Environmentally Friendly Products Industry:** The industry focused on environmentally friendly products can leverage the concept of sustainably sourcing resources, such as rainwater, to develop innovative and eco-conscious solutions. ## Related on Trend Hunter - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md) - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Hydrating Juice-Blended Spring Waters](https://www.trendhunter.com/trends/radnor-hydrate.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Transparent Spring-Sourced Water](https://www.trendhunter.com/trends/loonen.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Ocean Plastic-Made Bottles](https://www.trendhunter.com/trends/cheddar-spring-water.md)