# Origin-Focused Beverage Branding The KHUYA Bottled Beverages are Raw and Healthy By Michael Hemsworth | Published 2017-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bottled-beverages References: [packageinspiration](http://www.packageinspiration.com/khuya.html/) & [ricardowillson](http://www.ricardowillson.com/) The KHUYA bottled beverages are focused on creating a connection between the person enjoying the drink and the origin of the ingredients in order to create a more holistic experience for the consumer. KHUYA creates [cold-pressed raw juices](https://www.trendhunter.com/trends/sacred-squeeze) as well as [kombucha teas](https://www.trendhunter.com/trends/moon-juice-kombucha) that are all created with a distinct focus on quality ingredients that will help support a person's [overall wellness and busy lifestyle](https://www.trendhunter.com/trends/multifunctional-juices). The KHUYA bottled beverages are branded with a chromatically vibrant aesthetic that has each of the various varieties of juice named with a playful tone. This includes such creations as Soft Green, Pink Heaven and Power Glow, amongst several others. The branding for KHUYA is the design work of Ecuador-based designer Ricardo Willson. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Origin-focused Beverage Branding:** Opportunity for disruptive innovation: Develop beverage branding that emphasizes the origin of ingredients to create a more holistic experience for consumers. - **Cold-pressed Raw Juices:** Opportunity for disruptive innovation: Explore the market potential of creating raw juices made through cold-pressed methods that focus on quality ingredients and wellness benefits. - **Playful Naming for Beverages:** Opportunity for disruptive innovation: Introduce playful and creative naming strategies for bottled beverages, enhancing brand recognition and consumer engagement. ### Where This Applies - **Beverage Manufacturing:** Opportunity for disruptive innovation: Incorporate origin-focused branding and high-quality ingredients into the production process to tap into the growing demand for healthy and transparent beverage options. - **Wellness and Lifestyle:** Opportunity for disruptive innovation: Develop wellness-focused products that cater to busy lifestyles, offering cold-pressed raw juices and kombucha teas with added health benefits. - **Graphic Design:** Opportunity for disruptive innovation: Apply innovative and vibrant design techniques to create visually appealing beverage branding that captures consumer attention and differentiates brands in the market. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Flavorful Energy Juice Lines](https://www.trendhunter.com/trends/energy-juices.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)