# Bottle Upcycling Kits Absolut & Sacai Created Limited-Edition Sets for Repurposing Vodka Packaging By Laura McQuarrie | Published 2020-12-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bottle-upcycling References: [designtaxi](https://designtaxi.com/news/412532/Absolut-Vodka-Puts-A-Spin-On-Its-Iconic-Glass-Bottles-To-Encourage-Recycling/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [absolut](https://www.absolut.com/) [Absolut](https://www.trendhunter.com/trends/dr-samuel-ross) teamed up with Japanese fashion label Sacai to create a limited-edition bottle upcycling set that turns the vodka bottles into bottles that can be repurposed and fitted with a [spray nozzle](https://www.trendhunter.com/trends/spray-bottle-concept). The set comes with a co-branded bottle design, a silicone sleeve a t-shirt and more, plus it all comes in [recyclable paper packaging](https://www.trendhunter.com/trends/denada-tequila). There are just 500 sets that can be claimed and they offer a clever way for people to get more from a bottle of vodka once it has been emptied. The refillable bottles have the potential to be used for a wide range of things at home, as they could be used to create everything from DIY room sprays to simple cleaning solutions. Image Credit: Absolut ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Bottle Upcycling:** Disruptive innovation opportunity: Develop customizable upcycling kits for various beverage bottles to encourage sustainable practices and reduce waste. - **Limited-edition Collaborations:** Disruptive innovation opportunity: Create exclusive partnerships between brands to design unique repurposing sets that add value and appeal to consumers. - **Repurposing Packaging:** Disruptive innovation opportunity: Explore innovative ways to repurpose product packaging, encouraging customers to find practical uses for empty containers rather than disposing of them. ### Industries Being Reshaped - **Alcohol & Beverage:** Disruptive innovation opportunity: Introduce upcycling initiatives and partnerships within the alcohol industry to promote sustainability and engage eco-conscious consumers. - **Fashion & Design:** Disruptive innovation opportunity: Collaborate with fashion brands to create repurposing sets that merge fashion and sustainability, tapping into the growing market for eco-friendly products. - **Home Care & Cleaning:** Disruptive innovation opportunity: Develop refillable packaging solutions and versatile repurposing kits that cater to the home care and cleaning industry, offering sustainable alternatives to single-use products. ## Related on Trend Hunter - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Refillable Alcohol Containers](https://www.trendhunter.com/trends/diageo-ecospirits.md)